Good Continuation
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KAUNAS UNIVERSITY OF TECHNOLOGY
INTERNATIONAL STUDIES CENTER
Aesthetics in Product Design
Good Continuation
Student: Gintarė Plėtaitė, UA-6 Lecturer: Arvydas Palevičius
Kaunas 2009
Content
Introduction..........................................................................................................................3
What is the law of continuation?..........................................................................................4
Principles of good continuation...........................................................................................5
The power of mind...............................................................................................................7
Good continuation for design...............................................................................................9
Conclusion..........................................................................................................................10
References...........................................................................................................................11
Introduction
The aim of this work is to get acquinted with the law of continuation. WordWeb Online dictionary good continuation explains as: A Gestalt principle of organization holding that there is an innate tendency to perceive a line as continuing its established direction. So in this work I would attempt to get better knowledge about this principle of psichology.
What is the law of continuation?
The law of continuation is one of four visual perception laws as theorized by gestalt psychologists. Paul Martin Lester, the author of Visual Communication, an expert in the field wrote: “The law of continuation rests on the principle, again assumed by Gestalt psychologists, that the brain does not prefer sudden or unusual changes in the movement of a line. In other words,
KAUNAS UNIVERSITY OF TECHNOLOGY
INTERNATIONAL STUDIES CENTER
Aesthetics in Product Design
Good Continuation
Student: Gintarė Plėtaitė, UA-6 Lecturer: Arvydas Palevičius
Kaunas 2009
Content
Introduction..........................................................................................................................3
What is the law of continuation?..........................................................................................4
Principles of good continuation...........................................................................................5
The power of mind...............................................................................................................7
Good continuation for design...............................................................................................9
Conclusion..........................................................................................................................10
References...........................................................................................................................11
Introduction
The aim of this work is to get acquinted with the law of continuation. WordWeb Online dictionary good continuation explains as: A Gestalt principle of organization holding that there is an innate tendency to perceive a line as continuing its established direction. So in this work I would attempt to get better knowledge about this principle of psichology.
What is the law of continuation?
The law of continuation is one of four visual perception laws as theorized by gestalt psychologists. Paul Martin Lester, the author of Visual Communication, an expert in the field wrote: “The law of continuation rests on the principle, again assumed by Gestalt psychologists, that the brain does not prefer sudden or unusual changes in the movement of a line. In other words,
References: http://www.wordwebonline.com/en/GOODCONTINUATION http://www.andyrutledge.com/gestalt-principles-3.php http://www.journalofvision.org/3/9/120/ http://books.google.lt/books?id=e4AaWB3QX6cC&pg=PA98&lpg=PA98&dq=good+continuation&source=bl&ots=0B2I2cteIo&sig=QKBg3cQ212dGl2FTb1y1nrRxCus&hl=lt&ei=jv0HS5CrCJagmQOGhcXCCg&sa=X&oi=book_result&ct=result&resnum=7&ved=0CEIQ6AEwBjgU#v=onepage&q=good%20continuation&f=false