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Goodstart Learning Case Study

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Goodstart Learning Case Study
Current Population.

The population of the suburb of Oak Park was in the 2011 Census, 5771, consisting of 49.6% male, and 50.4% female, provided by the Australian Bureau of Statistics (ABS). Within the population of the Oak Park area the percentage of Children aged 0-4 years, 6.4% (in 2012), children aged 5-9 years 5.0%, and children aged 10-14 years 5.6%.

Although, the percentage of children/infants aged 0-4 years, which is kindergarten/preschool ages is significantly low due to the small geographical area of the suburb and also the data conducted by the Australian Bureau of Statistics is outdated by three years. Adding the additional years to the region will most likely consist of a rise in population, increasing the percentage of 6.4%.
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Goodstart Learning is a nationwide known organisation which is run by non-profit organisations, such as, Mission Australia, Social Ventures Australia and the Benevolent Society. Goodstart Learning would be a significant threat/competitor to any new establishing child care centre, these reasons being that it is nationally known, parents and families know what is expected as a whole with this organisation and the learning standards. If a family was to move states, New South Wales to Victoria for example, taking their child from a Goodstart Learning Centre and program to another foreign program might cause them difficulties with their learning habits, though being placed into a similar environment and learning structure the transition will be much easier due to the reputation Goodstart learning has …show more content…
Summarized Analysis.

The data given in this report to Knowledge Plus Property Group regarding the potential investments into Child Care funds will help determine the potential risk/no risk outcome of the decision. The data shown shows clear comparisons of population records, as well as a sound competitive analysis, the visual maps and table show clear indication of the surrounding areas of schools. Graphs indicating a potential rise in population due to the significant age group at 25-29 years of 9.1% of the local population, thus inducing a new generation is most likely.

Recommendation.

The recommendation concluded from this data report would be that investing in a Child Care Centre would not be a financially viable risk to undertake in this particular area. The justification of this would be due to the fact that the suburb of Oak Park and surrounding demographics. The population does not have a sufficient percentage of the targeted aged group to successfully accomplish as a new establishment. Having a local operation and a nationally known organisation as competitors it would not be a profitable

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