Goodyear Tire and Rubber Company and Bridgestone Tire Co.

Bridgestone Tire Company Analysis
10/08/2012

Table of Contents
Executive Summary……………………………………………………………………………………………………... 3
History……………………………………………………………………………………………………………………….. 4
STEEP Analysis……………………………………………………………………………………………………… 6-12
Competitive Analysis………………………………………………………………………………………………….. 12
Market Analysis………………………………………………………………………………………………………...... 13
Financial Analysis………………………………………………………………………………………………… 13-14
SWOT Analysis……………………………………………………………………………………………………… 15-19
References…………………………………………………………………………………………………………… 20-23
Appendix……………………………………………………………………………………………………………… 24-32

Executive Summary

This analysis focuses on the Bridgestone tire company, specifically it explains how and when the company started, how many employees do they have around the world, which are their main competitors, financial analysis from 2007 to 2012, and it concludes by showing the company’s strength, weaknesses, opportunities and threats.
This report begins with a general history of how the company started from being a clothing business and transforming into one of the most important companies in the world.
Next, is the external environment analysis applying the STEEP model, explaining factors such as down turns in the economy, lack of investment in innovation, environmental issues, and political regulations. The STEEP analysis is followed by a competitive analysis that positions and compares Bridgestone Corporation against its competitors.
Then specific statistics have been incorporated into the market and financial analysis including: market share, return on equity, revenues, operating income, and net sales.
The report concludes with a SWOT analysis explaining how the company could be impacted by a global slowdown and growing competition in the industry. The SWOT analysis also provides key information about what are the weakest areas of the company, what are possible threats, and what are their opportunities and

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