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News Corporation Limited

Business Report

Produced at the request of: Greenwich University Subject: Strategic Financial Management Case Study: The News Corporation Students Name: Students ID: Total word count:

Table of Contents

0. Table of contents……………………………………….……………….3 - 4 1. Report Abstract / Synopsis………..………….……………………………5

2. Introduction………………………………………………………………..6 1. Identification & nature of the News Corporation…….…………………...……..……..6 2. Company Overview………………………………………………………………….....7

Internal Audit Review

3. Financial Analysis….…….………..………….…………………………...8 . Segmented Financial Analysis…….…………………………..…………………….….8 . Financial Performance, Profitability & Investment Analysis…………………….…….8 . Financial Evaluation & Conclusion…………………………………………………….8

4. Marketing Analysis…….…………..…….…………………………....…..9 . News Corporation’s Marketing Strategy.……………………..………………….….…9 . Marketing Evaluation & Conclusion……………..……………………………………10

5. HRM Analysis...….…………..……..………………………………....….11 . News Corporation’s HRM Strategy.………………………..…...……………….…….11 . HRM Evaluation & Conclusion…...……………..…………………………………….11

6. Operations Analysis...….…………..……..…………………………....… 12 . News Corporation’s Operations Strategy.………………………..…...………………. 12 . Operations Evaluation & Conclusion…...……………..……………………………….13

7. Strengths & Weaknesses…………………………………………………..14 . Prioritised Strengths & Weaknesses…….……..………………………...…………..…14 . Internal Resources & Capabilities Evaluation …………….………...…………………14

External Audit Review

8. PESTEL Analysis.….….….………..………….…………………………..15 . News Corporation’s PESTEL Analysis…...…………………..…………………...15 - 16 . PESTEL Evaluation &


Bibliography: 1. Atrill, P & Mclaney, E, (2004) Accounting and finance for non-specialists, 4th Edition, Financial Times Prentice Hall, pp. 152-72. 2. Johnson, G, Scholes, K, Whittington, R, (2006), Exploring corporate strategy; Texts & Cases, 7th Edition, Financial Times; Prentice Hall, Essex, p.760-75. (News Corporation, the. Case Study) 3 2. Reuters, (2007), ‘News Corporation company profile’ Available from http://www.reuters.com/finance [Accessed on 6th December, 2007] 3
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