Google
Google’s Success | April 24
2013
| COM340 | Lena Nabha |
Google’s Success
Google is certainly the top search engine that exists and it has made our life easier. What makes Google so successful? Google Inc., beginning from merely a smart algorithm, has established an entirely new business model, has advanced in a few years the world leading search engine, has develop successful applications as Google Earth, Google Video, Google Maps, Gmail, and is enjoying a huge achievements. Google, beginning from nothing, has accomplished the challenge in contrast to a giant like Microsoft and in contrast to the foregoing search engine market leaders Yahoo, Lycos, AltaVista, in addition to Excite.
Founders
Creators Larry Page and Sergey Brin called the search engine they constructed "Google," a production on the term "googol," the mathematical expression for the numeral 1 followed by 100 zeros. The name shows the great quantity of information that exists. The scope of “Google 's mission is to organize the world’s information and make it universally accessible and useful” (“About Google”).
Capitalization
In November of 2007 Google Inc. stood the 5th major US corporation, taking into consideration stock market capitalization. “The stock 's performance after the IPO went well, with shares hitting $700 for the first time on October 31, 2007, primarily because of strong sales and earnings in the online advertising market” (Hancock, "Google shares hit $700"). Through evaluation in July of 2008 Microsoft stock market capitalization stood two hundred forty billion dollars, General Electric market cap was two hundred seventy billion dollars, as well as Exxon stock market capitalization was four hundred fifty billion dollars.
Google Business Model
Google Business Model is a winning Business Model because it is a combination of smart decisions, outstanding marketing strategy, excellent advisors, extremely ground-breaking and risky business model, in addition to great
2013
| COM340 | Lena Nabha |
Google’s Success
Google is certainly the top search engine that exists and it has made our life easier. What makes Google so successful? Google Inc., beginning from merely a smart algorithm, has established an entirely new business model, has advanced in a few years the world leading search engine, has develop successful applications as Google Earth, Google Video, Google Maps, Gmail, and is enjoying a huge achievements. Google, beginning from nothing, has accomplished the challenge in contrast to a giant like Microsoft and in contrast to the foregoing search engine market leaders Yahoo, Lycos, AltaVista, in addition to Excite.
Founders
Creators Larry Page and Sergey Brin called the search engine they constructed "Google," a production on the term "googol," the mathematical expression for the numeral 1 followed by 100 zeros. The name shows the great quantity of information that exists. The scope of “Google 's mission is to organize the world’s information and make it universally accessible and useful” (“About Google”).
Capitalization
In November of 2007 Google Inc. stood the 5th major US corporation, taking into consideration stock market capitalization. “The stock 's performance after the IPO went well, with shares hitting $700 for the first time on October 31, 2007, primarily because of strong sales and earnings in the online advertising market” (Hancock, "Google shares hit $700"). Through evaluation in July of 2008 Microsoft stock market capitalization stood two hundred forty billion dollars, General Electric market cap was two hundred seventy billion dollars, as well as Exxon stock market capitalization was four hundred fifty billion dollars.
Google Business Model
Google Business Model is a winning Business Model because it is a combination of smart decisions, outstanding marketing strategy, excellent advisors, extremely ground-breaking and risky business model, in addition to great
References: Unknown. "Google - About Google." Google - About Google. N.p., n.d. Web. 24 Apr. 2013. <http://www.google.com/about/>. Hancock, Jay. "Google Shares Hit $700." Google Shares Hit $700. N.p., 31 Oct. 2007. Web. 24 Apr. 2013. Unknown. "BCOM Is Cool." BCOM Is Cool. N.p., 24 Mar. 2013. Web. 24 Apr. 2013. <http://blogs.ubc.ca/senghyunlee11/2013/03/24/googles-marketing-strategy/>. Bateman, James. "Why Is Google so Successful?" - FTAdviser.com. N.p., 10 Oct. 2012. Web. 24 Apr. 2013. <https://www.ftadviser.com/2012/10/10/opinion/james-bateman/why-is-google-so-successful-AUY1FdWCsZLkruI6h7QqGM/article.html>.