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Google AdWords
Cheat Sheet:
Advanced Search Advertising Practice Test
Prepared for ASPE-ROI by Traci Lester
The skills we teach drive real ROI.
Google AdWords Advanced Search
Advertising Test Cheat Sheet
More and more marketing professionals are obtaining their Google AdWords Certification to gain recognition in the field of Search Engine Marketing(SEM). This Google-branded certification showcases a candidate’s search engine knowledge, demonstrates their ability to practically apply their skills, and increases their value to their company and clients.
Interested in becoming a Google AdWords Certified professional? Below you will find practice questions and answers that will help prepare you for the test. If you are interested in more in-depth training, ASPE’s Mastering Google AdWords training course will help you prepare and pass the
Google Advertising Fundamental Test.
Questions
1.) An API user is given an account but is not able to view that account through the interface. The reason being:
a. API user has “User Interface and API” access
b. API user does not have an MCC account
c. API user has “API Only” access
d. API user has not updated to the current version
2.) API allows developers to use applications that:
a. Manage individual accounts and small campaigns more efficiently
b. Interact with MCC more efficiently
c. Make AdWords charges less expensive
d. Interact directly with the AdWords server
3.) Bud would like to test new logic that uses API without modifying his live campaigns. Which tools would allow him to do this?
a. AdWords Keyword Tool
b. AdWords API Sandbox
c. Website Optimizer
d. MCC
4.) Which of the following allows advertisers to automate AdWords reporting and campaign management?
a. Use of an API web service
b. MCC
c. Google Analytics
d. AdWords Editors
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Google AdWords Certification– A white paper prepared for