Google Analytics User-ID Analysis
Utilize Google Analytics User-ID
Google has been unraveling their new Universal Analytics platform piece by piece over the course of this year. With the transition from ga.js to analytics.js, businesses have the ability to segment their web traffic at an incredibly granular level. Two of the most exciting new functionalities of Universal Analytics are Cross-Device Measurement and the Google Analytics User-ID feature. Leveraging these features adds significant value to any business with sophisticated marketing. The beauty of this feature is it allows online and offline businesses to track their performance with Google Analytics. This is how Google Analytics User-ID works.
Someone on Google Search is looking for a new Insurance Policy. This …show more content…
Using a User-ID enables you to track the same user across multiple devices. This User-ID could come from your POS system, kiosk at the mall, or internal database or CRM system.You cannot send personally identifiable information to Google Analytics. When enabling the Google Analytics User-ID feature, you must ensure that your privacy policy complies with the following statement from Google:“You will not (and will not allow any third party to) use the Service to track or collect personally identifiable information of Internet users, nor will You (or will You allow any third party to) associate any data gathered from Your website(s) (or such third parties’ website(s)) with any personally identifying information from any source as part of Your use (or such third parties’ use) of the Service. You will have and abide by an appropriate privacy policy and will comply with all applicable laws relating to the collection of information from visitors to Your websites. You must post a privacy policy and that policy must provide notice of your use of a cookie that collects anonymous traffic …show more content…
Session Unification associates hits collected by Google Analytics before the User-ID is assigned, with the auto-generated Client-ID, as long as those hits happen within the same session in which a specific ID value is first assigned. Create Separate Google Analytics Property Views
By creating specific Views, we can segment our data to show only hits/sessions with User-IDs associated with them and use another View to view hits/sessions without a User-ID. As is law in Google Analytics, you should always maintain an unaltered View in each Property of your Google Analytics account. It’s important to note how these Views will alter the data being collected.
In your User-ID View, visitors are being grouped together by unique identifiers, therefore the number of visitors to your site will likely be significantly lower when compared to another unaltered View for the same Property. Also, consistent with other Google Analytics features that track user-specific data, you can only change the date range to the past 90 days. Finally, with a User-ID View you’re able to see how the same visitor engaged with your website via several devices (mobile, desktop, tablet,
Google has been unraveling their new Universal Analytics platform piece by piece over the course of this year. With the transition from ga.js to analytics.js, businesses have the ability to segment their web traffic at an incredibly granular level. Two of the most exciting new functionalities of Universal Analytics are Cross-Device Measurement and the Google Analytics User-ID feature. Leveraging these features adds significant value to any business with sophisticated marketing. The beauty of this feature is it allows online and offline businesses to track their performance with Google Analytics. This is how Google Analytics User-ID works.
Someone on Google Search is looking for a new Insurance Policy. This …show more content…
Using a User-ID enables you to track the same user across multiple devices. This User-ID could come from your POS system, kiosk at the mall, or internal database or CRM system.You cannot send personally identifiable information to Google Analytics. When enabling the Google Analytics User-ID feature, you must ensure that your privacy policy complies with the following statement from Google:“You will not (and will not allow any third party to) use the Service to track or collect personally identifiable information of Internet users, nor will You (or will You allow any third party to) associate any data gathered from Your website(s) (or such third parties’ website(s)) with any personally identifying information from any source as part of Your use (or such third parties’ use) of the Service. You will have and abide by an appropriate privacy policy and will comply with all applicable laws relating to the collection of information from visitors to Your websites. You must post a privacy policy and that policy must provide notice of your use of a cookie that collects anonymous traffic …show more content…
Session Unification associates hits collected by Google Analytics before the User-ID is assigned, with the auto-generated Client-ID, as long as those hits happen within the same session in which a specific ID value is first assigned. Create Separate Google Analytics Property Views
By creating specific Views, we can segment our data to show only hits/sessions with User-IDs associated with them and use another View to view hits/sessions without a User-ID. As is law in Google Analytics, you should always maintain an unaltered View in each Property of your Google Analytics account. It’s important to note how these Views will alter the data being collected.
In your User-ID View, visitors are being grouped together by unique identifiers, therefore the number of visitors to your site will likely be significantly lower when compared to another unaltered View for the same Property. Also, consistent with other Google Analytics features that track user-specific data, you can only change the date range to the past 90 days. Finally, with a User-ID View you’re able to see how the same visitor engaged with your website via several devices (mobile, desktop, tablet,