Google and It's Innovation Strategy
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- and how they innovate
Magdalena Krön
MSIN7013: Innovation Management
(Word count: 1321)
Abstract
This essay is a discussion around Google’s innovative strategies looking at the innovation process, business model and the infrastructure they have built in order to test and deliver innovative products to their users.
Table of Contents Introduction 3 1. Brief background of Google 3 2. Why are Google Innovators? 4 2.1 Google’s Strategy of Innovation 4 2.2 Optimising Use of Technologies and Merging Services Into One Platform 5 2.3 The Google Platform 6 Conclusion 7 Bibliography 8
Introduction * Today, some people claim that it is impossible to innovate without using the Internet, although this is a rather controversial statement and not entirely true, the Internet has proved to be an excellent distribution channel for innovations to reach a large number of people. This essay will examine Google and a number of their products to understand why the company is innovative. The discussion will be around their organisational strategies concerning product release, their business model and their powerful infrastructure.
1. Brief background of Google * Google was founded in 1998 by PhD students Larry Page and Sergey Brin; two math fanatics’ with a mission – “to organise the world’s information and make it universally accessible and useful”. The two students saw a need to differentiate the growing amount of information available on the web and therefore invented a method called PageRank. PageRank was a new technology of organising and finding content online and was patented in 2001. Today, Google offer a variety of products and services, free of charge for their users and the company is ranked as the number one search engine in the UK and US. No one
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- and how they innovate
Magdalena Krön
MSIN7013: Innovation Management
(Word count: 1321)
Abstract
This essay is a discussion around Google’s innovative strategies looking at the innovation process, business model and the infrastructure they have built in order to test and deliver innovative products to their users.
Table of Contents Introduction 3 1. Brief background of Google 3 2. Why are Google Innovators? 4 2.1 Google’s Strategy of Innovation 4 2.2 Optimising Use of Technologies and Merging Services Into One Platform 5 2.3 The Google Platform 6 Conclusion 7 Bibliography 8
Introduction * Today, some people claim that it is impossible to innovate without using the Internet, although this is a rather controversial statement and not entirely true, the Internet has proved to be an excellent distribution channel for innovations to reach a large number of people. This essay will examine Google and a number of their products to understand why the company is innovative. The discussion will be around their organisational strategies concerning product release, their business model and their powerful infrastructure.
1. Brief background of Google * Google was founded in 1998 by PhD students Larry Page and Sergey Brin; two math fanatics’ with a mission – “to organise the world’s information and make it universally accessible and useful”. The two students saw a need to differentiate the growing amount of information available on the web and therefore invented a method called PageRank. PageRank was a new technology of organising and finding content online and was patented in 2001. Today, Google offer a variety of products and services, free of charge for their users and the company is ranked as the number one search engine in the UK and US. No one
Bibliography: * Vise, D.A. 2006. Google. Foreign Policy. 154. (May-June). pp. 20-24. * Cheng, J.C. and Shiu, E.C.C. 2008. Re-innovation: The construct, measurement, and validation. Technovation. 28. pp. 658-666. * Garcia, R. and Calantone, R. 2002. A critical look at technological innovation typology and innovativeness terminology: a literature review. The Journal of Product Innovation Management. 19. pp. 110-132. * Chesbrough, H.W and Appleyard, M.M. 2007. Open Innovation and Strategy. California Management Review. 50. No 1. pp. 57-76. * Iyer, B. and Davenport, T.H. 2008. Reverse Engineering Google 's Innovation Machine. Harvard Business Review. April 2008. pp. 1-11 * European Patent Office. 2001. [online]. [Accessed 23rd November 2010]. Available from World Wide Web: <http://v3.espacenet.com/publicationDetails/biblio?CC=US&NR=6285999&KC=&FT=E> * Google Press Centre * Alexa – The Web Information Company. 2010. [online]. [Accessed 28 November 2010]. Available from World Wide Web: <http://www.alexa.com/siteinfo/google.com+yahoo.com+altavista.com> ------------------------------------------------- [ 2 ]. Alexa – The Web Information Company. 2010. [online]. [Accessed 28 November 2010]. Available from World Wide Web: [ 3 ] [ 4 ]. Garcia, R. and Calantone, R. 2002. A critical look at technological innovation typology and innovativeness terminology: a literature review. The Journal of Product Innovation Management. 19. pp. 120. [ 5 ]. Cheng, J.C. and Shiu, E.C.C. 2008. Re-innovation: The construct, measurement, and validation. Technovation. 28. pp. 659. [ 6 ]. Vise, D.A. 2006. Google. Foreign Policy. 154. (May-June). pp. 22. [ 7 ]. Cheng, J.C. and Shiu, E.C.C. 2008. Re-innovation: The construct, measurement, and validation. Technovation. 28. pp. 659. [ 8 ]. Iyer, B. and Davenport, T.H. 2008. Reverse Engineering Google 's Innovation Machine. Harvard Business Review. April 2008. pp. 8. [ 9 ]. Google Press Centre. 20008. [online]. [Accessed 28 November 2010]. Available from World Wide Web: [ 10 ] [ 11 ]. Iyer, B. and Davenport, T.H. 2008. Reverse Engineering Google 's Innovation Machine. Harvard Business Review. April 2008. pp. 3. [ 12 ]. Iyer, B. and Davenport, T.H. 2008. Reverse Engineering Google 's Innovation Machine. Harvard Business Review. April 2008. pp. 5-8.