Google and the Rise of the Internet
Executive Summary / Introduction
Google Inc (Google) is the world leader in internet searches. By 2007 63% of internet searches were through Google, surpassing other search engines such as Yahoo and Microsoft MSN. Goggle has also developed web based tools such maps, toolbars, G-Mail and acquired the popular you Tube. After dominating the web search industry since its search engine was introduction in 1998, however, Google has attracted many competitors who try to provide millions of users worldwide with similar services. Many believe that there is room for competition and as a result, Yahoo!, Amazon.com and Microsoft MSN are fostering partnerships with smaller technology companies and making significant capital investments in order to unseat Google. The Internet fodders lucrative business opportunities and the technology advances such as i-Pads, e-books and cell phones provide the hardware to house web based tools. While Google is still the number one search engine and a developer of popular applications, historically the rise and fall of internet organizations can be rapid. The repeat of a dot.com failure similar to 2000 and another economic collapse can leave even the most innovative internet company vulnerable, particularly when revenue relies on a healthy economy and the ability to give value for time and money. Google cannot become complacent. Google will not prosper in a world where innovation and monetary success can be stifled by outdated and irrelevant management philosophy , inefficient economies of scale and the pure desire to be innovative without envisioning a broad applications and monetary value . Public loyalty is fickle by nature and relationships with customers can be acrimonious. The history of Google Inc and its competitors is a story of success and failure.
This report begins with a brief history of Google, Inc. It is followed the mandate of the organization. This is followed by an analysis of the external and internal
Google Inc (Google) is the world leader in internet searches. By 2007 63% of internet searches were through Google, surpassing other search engines such as Yahoo and Microsoft MSN. Goggle has also developed web based tools such maps, toolbars, G-Mail and acquired the popular you Tube. After dominating the web search industry since its search engine was introduction in 1998, however, Google has attracted many competitors who try to provide millions of users worldwide with similar services. Many believe that there is room for competition and as a result, Yahoo!, Amazon.com and Microsoft MSN are fostering partnerships with smaller technology companies and making significant capital investments in order to unseat Google. The Internet fodders lucrative business opportunities and the technology advances such as i-Pads, e-books and cell phones provide the hardware to house web based tools. While Google is still the number one search engine and a developer of popular applications, historically the rise and fall of internet organizations can be rapid. The repeat of a dot.com failure similar to 2000 and another economic collapse can leave even the most innovative internet company vulnerable, particularly when revenue relies on a healthy economy and the ability to give value for time and money. Google cannot become complacent. Google will not prosper in a world where innovation and monetary success can be stifled by outdated and irrelevant management philosophy , inefficient economies of scale and the pure desire to be innovative without envisioning a broad applications and monetary value . Public loyalty is fickle by nature and relationships with customers can be acrimonious. The history of Google Inc and its competitors is a story of success and failure.
This report begins with a brief history of Google, Inc. It is followed the mandate of the organization. This is followed by an analysis of the external and internal