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BA310 Final Essay Review - Lodging and Tourism Operations
In your own words please share with me your understanding on these concepts. I will be grading on depth of knowledge, practical examples and management techniques of each product or service.
Please Use Weekly ADR, REVPAR and Occupancy% PDF – Performance By Industry Segments For the Week of: February 03, 2013 - February 09, 2013
Forecasting Question:
#1 – Your hotel is in Phoenix, Arizona. For the Week of: February 03, 2013 - February 09, you’re your Occupancy % is down but your ADR and RevPar are up.
Please share with me in a written response the reason for this variance. In other words why if your occupancy % is down would you ADR and RevPar be up? If you were the General Manager what would you change or keep the same for next week’s rates and why?
Tourist Target Markets –
Here is the URL for Hotel Simulator, please review the tourist market segment section for next week’s final. Please copy and paste this URL into your browser to access. http://www.hotelsimulation.com/document/0.1.1.html #2 - A market segment is simply a group of customers who have common requirements for a product or a service. Below you will see four tourist market segments that you would like to attempt to attract to your hotel:
1) Business – Name two out of the top three influencers that are present in each of the business traveler’s decision making process. Why are these so important to the business traveler?
2) Families - Name the three least influential factors in why a family will choose your Hotel over another.
3) International & Affluent Mature – Name two out of the top three influencers that consistently show up in both segments. In your mind why will an International or Affluent traveler recommend a Hotel over another?
4) Meetings - Name two out of the top three influencers that are present in each of the
In your own words please share with me your understanding on these concepts. I will be grading on depth of knowledge, practical examples and management techniques of each product or service.
Please Use Weekly ADR, REVPAR and Occupancy% PDF – Performance By Industry Segments For the Week of: February 03, 2013 - February 09, 2013
Forecasting Question:
#1 – Your hotel is in Phoenix, Arizona. For the Week of: February 03, 2013 - February 09, you’re your Occupancy % is down but your ADR and RevPar are up.
Please share with me in a written response the reason for this variance. In other words why if your occupancy % is down would you ADR and RevPar be up? If you were the General Manager what would you change or keep the same for next week’s rates and why?
Tourist Target Markets –
Here is the URL for Hotel Simulator, please review the tourist market segment section for next week’s final. Please copy and paste this URL into your browser to access. http://www.hotelsimulation.com/document/0.1.1.html #2 - A market segment is simply a group of customers who have common requirements for a product or a service. Below you will see four tourist market segments that you would like to attempt to attract to your hotel:
1) Business – Name two out of the top three influencers that are present in each of the business traveler’s decision making process. Why are these so important to the business traveler?
2) Families - Name the three least influential factors in why a family will choose your Hotel over another.
3) International & Affluent Mature – Name two out of the top three influencers that consistently show up in both segments. In your mind why will an International or Affluent traveler recommend a Hotel over another?
4) Meetings - Name two out of the top three influencers that are present in each of the