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Google Case Study

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Google Case Study
University of the City of Manila
Intramuros, Manila

GRADUATE SCHOOL OF MANAGEMENT
Doctoral Program

Strategic Issues and Decisions

CASE ANALYSIS: GOOGLE

Submitted to: Antonio Errol Ybanez, Jr., DBA CSEE

Submitted by: Oliver A. Javier

TABLE OF CONTENTS

• COMPANY BACKGROUND • TOWS MATRIX • MICHAEL PORTER’S COMPETITIVE ANALYSIS • BOSTON CONSULTING GROUP • THE COMPETITIVE PROFILE MATRIX

Company Background

Google Inc. is a multinational corporation that provides Internet-related products and services, including Internet search, cloud computing, software and advertising technologies. Advertising revenues from AdSearch generates almost all of the company’s profits.

|NAME |GOOGLE INC |
|Industries served |Internet |
|Geographic areas served |Worldwide |
|Headquarters |U.S |
|Current CEO |Eric Schmidt and Larry Page |
|Revenue |$50.17 billion (2012) |
|Profit |$10.7 billion (2012) |
|Employees |53,861 (2012) |
|Main
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