Google Executive Summary
Overview: Background and History * Founded by Sergey Brin and Larry Page in 1998 * Started out as algorithm idea at Stanford University * Raised $1 million from angel investors * 1999- Idea into a Company * Moved headquarters to Mountain View California; dubbed “Googleplex” * 2000- Partnered with Yahoo and AOL * Responding to 100 million searches a day * Introduced AdWords, advertising program * Enabled Google to make money * 2001- Google is profitable * 2002- Generated $440 million in revenue * 2005- Share price at $414 * Giving Google $123 billion equity market value * 2004-2005- Google grows though innovations and additions to company: * Google Book Search, Google Finance, Gmail, Google Calendar, Google Docs, Google Maps, Google Mobile * 2007- Attracting 587.8 million users/month 62.4% market share
Environment
Industry
Competitive Analysis
In analyzing the environmental and competitive components of Google, we have chosen to perform a SWOT analysis, addressing the strengths, weaknesses, opportunities, and threats Google experiences within its industry: * Strengths
Google has a strong brand image and value throughout the internet. Employees and customers remain loyal to the company and investors remain confident that Google will continue to expand and revenue will grow. In 2009, Google became the world’s first $100 billion brand.
Google also makes up 62.9% of the market share of search engines with the next closest competitor being Yahoo at 16.8%. This accounts for Google’s huge boost in revenue over recent years.
Google’s infrastructure gives in a competitive advantage. They have a portfolio of websites which created 66% of total revenue for 2008. The software resources within the Google corporation are substantial while the cost is fairly low. * Weaknesses
Google’s main weakness within the company is the lack of product integration.
Environment
Industry
Competitive Analysis
In analyzing the environmental and competitive components of Google, we have chosen to perform a SWOT analysis, addressing the strengths, weaknesses, opportunities, and threats Google experiences within its industry: * Strengths
Google has a strong brand image and value throughout the internet. Employees and customers remain loyal to the company and investors remain confident that Google will continue to expand and revenue will grow. In 2009, Google became the world’s first $100 billion brand.
Google also makes up 62.9% of the market share of search engines with the next closest competitor being Yahoo at 16.8%. This accounts for Google’s huge boost in revenue over recent years.
Google’s infrastructure gives in a competitive advantage. They have a portfolio of websites which created 66% of total revenue for 2008. The software resources within the Google corporation are substantial while the cost is fairly low. * Weaknesses
Google’s main weakness within the company is the lack of product integration.