Preview

Google - Executive summary

Satisfactory Essays
Open Document
Open Document
416 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Google - Executive summary
8/2/2015

Cultural Audit Google (Executive Summary) | Organizational Context (A.K.A the one at 8:30am)

Organizational Context (A.K.A the one at
8:30am)
Just another WordPress.com weblog

Cultural Audit Google (Executive Summary)
Filed under: Uncategorized — Leave a comment
April 7, 2010
Executive Summary
Google Inc. is a worldwide search engine that has expanded rapidly within the twelve year period it has been operating. Google is currently the number one provider and organizer of information on the internet. Google’s future is limitless if a serious and aggressive review of the organizational culture is conducted and recommendations are followed. 
 We have concluded that Google has a diverse and loyal workforce. The efforts made to improve the culture are conducive to the success of the organization. We examined the opinions of past and present employees through testimonies. The way that employees function in Google reflects the innovative nature of the company. They are often encouraged to reject the traditional; employees work to produce a unique culture in each office around the world. 
 Appreciation for employees, ethical practices, and advancement are underlying core values of the organizational culture. “The Ten Things We Know to be True”, an online contract between Google and its users offers transparency in business practices. Through our cultural audit, we have outlined several aspects of how Google acts upon these guidelines. Organizational stories reflect
Google’s corporate culture.
 Google’s history of charitable giving dictates that they are socially responsible. This can be witnessed in Google.org – a new site devoted to giving revenue towards technological products. Google strives to give back to users, but some of these charity ventures do not reflect Google’s organizational culture as best as it could. They should be more in line with core values and beliefs.
 The analysis of Google’s organizational clues gave insight in how the

You May Also Find These Documents Helpful

  • Better Essays

    Fin 516 Mini Case

    • 1678 Words
    • 7 Pages

    Google Inc. is one of the leading computer search engines in the world and is continuing to grow as the…

    • 1678 Words
    • 7 Pages
    Better Essays
  • Better Essays

    Assignment 1 bus 499

    • 1158 Words
    • 3 Pages

    Google strives to have an open culture; they believe that it’s the people that help makes the company a success. Every associate has a hands-on contribution and feel comfortable sharing ideas and opinions about the company with each other (NASDAQ). ). Google offers a personalized search engine for more than 115 countries, and as language support improves, the company is likely to gain market share. As computers become more affordable, many people in economically disadvantaged countries are gaining access to the internet for the first time and Google would like to route them through its search and productivity products first (Scribd, 2008).…

    • 1158 Words
    • 3 Pages
    Better Essays
  • Better Essays

    Ming-Hone, T., Yu-De, L., & Yea-Huey, S. (2011). A GROUNDED THEORY STUDY ON THE BUSINESS MODEL STRUCTURE OF GOOGLE. Retrieved March 15, 2014, from…

    • 1096 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Google is one of the largest and well-known companies in the technology industry. They have been known for their search engine for many years now. Also, Google has expanded their business into several other areas in technology from smart phones, tablets, android, and business software. Google’s search engine is known for reliably getting its users the information they want. One unique aspect that Google has is its business organizational structure is that it is flat and formed up into project teams, unlike most businesses.…

    • 801 Words
    • 4 Pages
    Good Essays
  • Better Essays

    The Owl Has Flown Response

    • 2198 Words
    • 9 Pages

    Carr, Nicholas. “Is Google Making Us Stupid?” The Atlantic. 302.1 (2008): 56-61. Proquest. Web. 6 Oct. 2010.…

    • 2198 Words
    • 9 Pages
    Better Essays
  • Good Essays

    Itm434 Mod 5 Case

    • 1036 Words
    • 5 Pages

    Google is by any standards a huge corporation, generating in 2009, annual revenue of $23,651,000,000. At its core is its search engine, which processes over a million search requests every day. It is globally involved in the advanced development and application of multinational public cloud computing, Internet search and advertising technologies and its declared mission from the outset has been ‘to organize the world’s information and make it universally accessible and useful’.…

    • 1036 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Google Inc. is an American corporation which provides internet-related products and services. It has the dominant position in this field. Google Inc. was founded in 1998 and set up the workspace in a garage. At the end of 1998, Google was recognized as the search engine of choice by "PC Magazine". In 1999, Google received 25 million dollars investment and started its rapid growth. In 2000, Google started to release multiple language versions of Google.com and became the world 's…

    • 1703 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Google, a company that originally started out of someone’s garage, has gone on to change the way of life for many across the world. Google has become a way of living for so many until terms such as “Google it” has been coin, to represent the search engine able to deliver answers to any question within seconds. Even though Google is mostly known for it’s able to deliver answers within seconds, the company has expand it’s operation into many other tech exploration sectors. The company has recruited the best of the best from the nation’s top university to make up one the most successful workforce to date. By offering free food to employees, cool social lounges at work, not to mention sleep schedules; Google has the ability to attract the best of the best. In return, Google’s employees have taken the company to new highs and allowing Google to create constant growth.…

    • 1098 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Carr, Nicolas. "Is Google Making Us Stupid?" The Atlantic (July/Aug 2008). Web. @7 June 2011.…

    • 734 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Cited: Carr, Nicholas. “Is Google Making Us Stupid?” The Atlantic. Atlantic Magazine, August 2008. Web. 29 January 2013.…

    • 1143 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Technologies Impact

    • 820 Words
    • 4 Pages

    Cited: Carr, Nicholas. “Is Google Making Us Stupid?” Atlantic. Atlantic Monthly Group, July/August 2008. Web. 11 Feb. 2012.…

    • 820 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Labor Union At Google

    • 1874 Words
    • 8 Pages

    Google is an American multinational conglomerate company that specializes in internet based products and services. These products and services include online searching, advertising technologies, cloud computing, and software. Google was founded September 4th 1998 in Menlo Park, California by Larry Page, and Sergey Brin. Google’s main headquarters can be found in Mountain View, California. Google is a subsidiary of the parent company Alphabet Incorporation. Google is a very large company and it has subsidiaries of its own. These subsidaries are YouTube, ITA Software, AdMob, and Google Japan. Google is currently trading stock under the letters GOOGL and GOOG. Google has been around for about 18 years and continues to thrive. A lot of Google’s…

    • 1874 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    It’s really the people that make Google the kind of company it is. We hire people who are smart and determined, and we favor ability over experience. Although Googlers share common goals and visions for the company, we hail from all walks of life and speak dozens of languages, reflecting the global audience that we serve. And when not at work, Googlers pursue interests ranging from cycling to beekeeping, from frisbee to foxtrot.…

    • 376 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Google's Strategy in 2011

    • 3677 Words
    • 15 Pages

    Google focuses on the end user and all else seems to follow. In our minds, the most important factor is that there is always more information out there. This is what keeps hope alive. Google has grown in a very gradual manner that serves as a strong foundation for years to come. Google was able to grow during the recession in 2009. Google is able to operate on a relatively low operating cost while at the same time, using state of the art technology. It is important that Google uphold its corporate philosophy guidelines. Steering away from these guidelines will result in a diminished brand image and is everything but acceptable. Google must also treat its employees, its most valuable resource, in a manner that induces productivity. Without the knowledge that rests in the minds of these employees Google would…

    • 3677 Words
    • 15 Pages
    Better Essays
  • Powerful Essays

    GoogleStoryPPT

    • 1686 Words
    • 28 Pages

    Group Presentation Business History Presenters Neha Gupta Myanka Agarwal Neha Choudhary PART 1: GOOGLE STORY INTRODUCTION Intro Summary Content Outline Updates Lesson Leant Evaluation Overview 02: India’s Independence Day (15 Aug 2010) The Google Story – what is it about?…

    • 1686 Words
    • 28 Pages
    Powerful Essays