Google Inc.
ABSTRACT
The purpose of the individual assignment is study the profile of a multi-national company which has various branches in different continents. Each continent has different social culture as well as style of economy management. To narrow down with examples on the study, a world-class cooperation has been selected to be the topic of discussion, Google Inc.
TABLE OF CONTENTS
| | Page | ABSTRACT | | i | TABLE OF CONTENTS | | ii | LIST OF FIGURES | | iv | | | | | | | 1.0 COMPANY PROFILE | | 1 | | | | 2.0. INTRODUCTION TO INTERNATIONAL BUSINESS IN GOOGLE INC. | | | 2.1 Globalization of the world economy | | 5 | 2.2 Debates on Globalization | | 6 | 2.3 Motives for going global | | 7 | 2.4 Challenge in International Business | | 8 | | | | 3.0. NATIONAL DIFFERENCES IN POLITICAL ECONOMY | | | 3.1 Differences in Political, Economic and Legal system | | 9 | 3.2 Difference in culture | | 10 | | | | 4.0. THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS | | | 4.1 Strategy and the firm | | 13 | 4.2 Firm strategic choice | | 14 | | | | 5.0 MODE OF ENTRY AND EXPANSION | | | 5.1 Entry modes – Issues & Strategies | | 16 | 5.2 Strategic Alliances | | 18 | | | | 6.0 GLOBAL PRODUCTION, OUTSOURCING AND LOGISTICS | | | 6.1 Where to produce? | | 21 | 6.2 Make or buy decision | | 22 | 6.3 Managing a global supply chain | | 24 | | | | 7.0 GLOBAL MARKETING AND R&D | | | 7.1 Export market orientation | | 25 | 7.2 Distribution, pricing and marketing mix | | 27 | | | | 8.0 GLOBAL HUMAN RESOURCES MANAGEMENT | | | 8.1 The strategic role of global HRM | | 29 | 8.2 International staffing policy | | 31 | 8.3 Expatriate management | | 32 | | | | 9.0 CONCLUSION | | 34 | | | | | | | REFERENCES AND BIBLIOGRAPHY | | 35 | | | | | | |
List of Figures Figure No. | Title | 1 | Founders Larry
The purpose of the individual assignment is study the profile of a multi-national company which has various branches in different continents. Each continent has different social culture as well as style of economy management. To narrow down with examples on the study, a world-class cooperation has been selected to be the topic of discussion, Google Inc.
TABLE OF CONTENTS
| | Page | ABSTRACT | | i | TABLE OF CONTENTS | | ii | LIST OF FIGURES | | iv | | | | | | | 1.0 COMPANY PROFILE | | 1 | | | | 2.0. INTRODUCTION TO INTERNATIONAL BUSINESS IN GOOGLE INC. | | | 2.1 Globalization of the world economy | | 5 | 2.2 Debates on Globalization | | 6 | 2.3 Motives for going global | | 7 | 2.4 Challenge in International Business | | 8 | | | | 3.0. NATIONAL DIFFERENCES IN POLITICAL ECONOMY | | | 3.1 Differences in Political, Economic and Legal system | | 9 | 3.2 Difference in culture | | 10 | | | | 4.0. THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS | | | 4.1 Strategy and the firm | | 13 | 4.2 Firm strategic choice | | 14 | | | | 5.0 MODE OF ENTRY AND EXPANSION | | | 5.1 Entry modes – Issues & Strategies | | 16 | 5.2 Strategic Alliances | | 18 | | | | 6.0 GLOBAL PRODUCTION, OUTSOURCING AND LOGISTICS | | | 6.1 Where to produce? | | 21 | 6.2 Make or buy decision | | 22 | 6.3 Managing a global supply chain | | 24 | | | | 7.0 GLOBAL MARKETING AND R&D | | | 7.1 Export market orientation | | 25 | 7.2 Distribution, pricing and marketing mix | | 27 | | | | 8.0 GLOBAL HUMAN RESOURCES MANAGEMENT | | | 8.1 The strategic role of global HRM | | 29 | 8.2 International staffing policy | | 31 | 8.3 Expatriate management | | 32 | | | | 9.0 CONCLUSION | | 34 | | | | | | | REFERENCES AND BIBLIOGRAPHY | | 35 | | | | | | |
List of Figures Figure No. | Title | 1 | Founders Larry
References: Hill, Charles W.L. and Henandez-Requejo, William (2012). Global Business Today: Global Edition (7th edition), McGraw-Hill Hill, Charles W.L., Wee, Chow-Hou and Udayasankar, Krishna (2012) FORM 10-Q, QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended June 30, 2012, SECURITIES AND EXCHANGE COMMISSION, Washington, D.C. 20549, United States. TOP 250 EXPORTERS: An analysis of the top 60 IFSC companies and top 50 Northern Ireland exporters, Irish Exporters Association, 2012 Disclaimer: