Preview

Google Inc

Good Essays
Open Document
Open Document
1137 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Google Inc
1. What were the key factors behind Google’s early success? The key factors behind Google’s early success were:
(1) The Google's cofounders perfected in an innovative search algorithm. This act contributed to the early success of the Company. They could turn the keyword spam predicament within the web into a chance via resolving it. Old search engines relied heavily on tallying of keywords. However, Larry Page and Sergey Brin formed dependable searches. They formed the searches via the sum of websites that linked to the page. This enabled them to weigh the search result significance.
(2) The Company centered on the user. This characteristic fascinated many people. This is attributed to the fact that the white search page was relatively easy. Besides, the characteristic colorful logo led to trouble-free and fast searches.
(3) The Company delivered search results desired by many people. As a result, the users trusted the Company.
(4) The Company's sponsored links were pertinent to the sought keywords. Thus, they turned out to be valuable to the users.
(5) The sponsored links text was relatively easy. As a result, they didn't decelerate page loads. Additionally, they permitted an enhanced search experience.
(6) The firm implemented an effectual monetizing paid search scheme. Initially, the cofounders implemented the "cost per intuition scheme". This scheme made money in spite of whether users clicked on it.
(7) The management team. Sergey Brin, Larry Page, and Eric Schmidt were the management trio that brought Google to the forefront of the web search industry. Their keen business sense, innovative ideas, and engineering and business experience has made Google the powerful company that it is today.
2. Do you expect the search business to become more concentrated (that is, dominated by fewer 
firms)? Is search a winner-take-all business?
My initial urge is to answer “yes”. I do expect the search business to become more concentrated. I attribute

You May Also Find These Documents Helpful

  • Good Essays

    Google Marketing Plan

    • 5213 Words
    • 21 Pages

    Industry Background Search engine companies haven’t been around for very long with most of them coming into existence in the mid 1990’s. Many of these companies are already gone or in a state of gobbling each other up to compete with the bigger companies. Yahoo seems to be the grandfather of the currently existing crop starting in 1994. The growth in Internet usage and the amount of data being made available has made accurately and quickly finding that data more important. The search companies and search engine strategies have become very important to webmasters and company marketing strategies due to the desire of companies to have their products and services appear at the top of the list and on the most used search sites. The methodologies that a company uses for searching is highly confidential. Some search companies get its search crawler data from Google, for instance Yahoo did this for a while and now AOLSearch is “enhanced” by Google. The companies earn their money in a variety of ways but primarily it is paid advertising that is the bread and butter of this industry. Google, Inc. Background Google Inc. has gone from literally a garage company started in 1998 by two Stanford University computer science graduate students, Sergey Brin and Larry Page, to a forward thinking firm that employs over 10,000 people today. The two actually met in 1995 and began formulating their initial ideas on searching which they tried to sell. When no interest was garnered for it, they decided to form Google and presented their search methods at a World Wide Web conference in 1998 and by 1999 had $30 million in funding from a variety of means. Google went public in 2004 raising $1.6 billion. Google is so “big” it has become a new word in the English language meaning; to search for information on the Internet, esp. using the…

    • 5213 Words
    • 21 Pages
    Good Essays
  • Good Essays

    Google 2014

    • 1208 Words
    • 4 Pages

    2003 Google launched “contextual” paid listings, which related advertisements to a users search. Advertisers benefited from this as their product was shown to consumers with a real potential interest in purchase. With Google’s…

    • 1208 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Inside the Mind of Google

    • 1046 Words
    • 5 Pages

    Google’s greatest creation is its Internet search engine. In 2008 it is estimated that Google earned more than $4 billion in profits and more than 95% of that profit was tied to its advertising coming from its search engine. Google’s search engine was able to revolutionize the way an Internet search engine gave results to a particular search that was conducted. A basic search engine would stack results based on the amount of times your search term appears on each site. On the other hand, Google stacks its results based on its relevance and importance to that…

    • 1046 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Week 4 CASE STUDY FINAL

    • 959 Words
    • 3 Pages

    In 2013, Google was the leading Internet search engine with the majority of the market share in search from home and work computers and nearly 97% from mobile devices (Gamble, Peteraf, & Thompson, 2013). Its popularity rose partly due to the ease of internet searches made available from their business model. As the author states, “ Google’s business model allowed advertisers to bid on search terms that would describe their product or service on a cost-per-impression (CPI) or cost-per-click (CPC) basis” (Gamble, et al, 2015, p. 315). Acquiring new business operations continued to allow Google to sustain its competitive advantage and extraordinary growth in revenues, earnings, and net profit provided by these operations (Gamble, et al, 2015). Introducing the Cloud, a virtual database afforded the company to continue expounding its profit formula linked to its business model (Gamble, et al, 2015). The company's CEO, Eric Schmidt viewed these new ventures as an opportunity to “organize the world’s information and make it universally accessible and useful” (Gamble, et al, 2015, p. 315).…

    • 959 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Google is the largest search engine and the name of the corporation founded by Larry Page and Sergey Brin, The idea of Google was developed in the dorm room of its founders, while they were students at Stanford University. Google became an official corporation on September 4, 1998. Google’s mission is “to organize the world’s information and make it universally accessible and useful”. According to an article written in PC World, by McCracken, 2005, Google seems to be taking the far-reaching implications of those words literally. After carefully examining Google’s philosophy, mission, value and vision statements, it is evident that Google does what it says.…

    • 957 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    How Google Began

    • 440 Words
    • 2 Pages

    Google was started by Larry Page and Sergey Brin in 1998. Google was not always called Google. In 1996 Page and Brin met at the University of Stanford, the two had initially built a search engine that they called backrub; backrub was linked to determine the importance of individual web pages.…

    • 440 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Company Motivational Profile

    • 2277 Words
    • 10 Pages

    Google is one of the search engines available for Internet surfers. Two computer science graduates from Stanford started Google in 1995. Larry Page and Sergey Brin began a search engine called back rub, which is Google. The two computer science graduates began in the garage of a California home. The company ran business from this garage on a server from University of Stanford. After a short time, Google became lucrative and moved from the garage to an office building (Google History, 2011). The products and services provided by Google exceed other search engines.…

    • 2277 Words
    • 10 Pages
    Better Essays
  • Powerful Essays

    Strategic Plan for Google

    • 4597 Words
    • 19 Pages

    Google, the leading search engine worldwide, was founded in 1998 by Stanford University graduate students Larry Page and Sergei Brin. While at Stanford in 1996, Page and Brin began developing a search engine they eventually entitled BackRub. This search engine was designed to look at the connecting links between web pages in order to determine a site's authority. In 1998, Page and Brin set up their first data center in Page's dorm.…

    • 4597 Words
    • 19 Pages
    Powerful Essays
  • Good Essays

    Firstly, Google was invented by Larry Page and Sergey Brin. They both meet in Stanford University, when Brin was assigned to show Page around the school. Brin and Page began collaborating on a search engine called BackRub that operated on Stanford servers for more than a year, eventually taking up too much bandwidth, so they had to take it down(“ Our History” 2).…

    • 764 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Diversity Action Plan

    • 2186 Words
    • 9 Pages

    The Google Corporation is one of the biggest and most popular search engines on the internet. Larry Page who was 24 and Sergey Brin whom was 23 did not like one another when they first met as college students at Stanford University in 1995. They disagreed with every topic they discussed, except their major, computer science. Larry enjoyed building electronics and he gained some notoriety for building a printer completely out of Lego blocks. In their dorm room when they first met to discuss their plans for creating an internet search engine they came up with a company called backrub. Backrub gave back links to web sites. A year later the idea was doing well and people were using it all round campus.…

    • 2186 Words
    • 9 Pages
    Better Essays
  • Powerful Essays

    Gender Stereotypes

    • 1067 Words
    • 5 Pages

    with this ease to find information comes the ability for a company to reach a big chunk of the…

    • 1067 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    Enviornmental Scan

    • 1403 Words
    • 6 Pages

    Google creates value through its simplicity. The data collected enables them to provide the user with a quality link within their search criteria in the first few options. The value to the user is also increased because the search results are not limited to well-known subjects such as professional sports teams and celebrities. Quality links will be found for equally unknown queries such as lawn mower replacement parts and home remedies. This rare ability coupled with the sites extreme ease of use proves that Google has created a sustainable business strategy.…

    • 1403 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Paid inclusion can provide a guarantee that the website is included in the search engine's natural…

    • 280 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Google's Strategy in 2011

    • 3677 Words
    • 15 Pages

    In January of 1996 an Internet search engine company initially named BackRub soon grew into what is now Google Incorporated. Partners Larry Page and Sergey Brin, along with a few investors lived on a shoestring budget. By year-end 1998 Google Inc. was handling 10,000 search queries each day. Google was also voted one of the top 100 Web Sites and Search Engines in 1998. Google was recording successes at a lighting speed pace and embarked on their Initial Public Offering on April 29, 2004.…

    • 3677 Words
    • 15 Pages
    Better Essays
  • Powerful Essays

    Compensation Practice

    • 1345 Words
    • 6 Pages

    Google Inc. is an American multinational corporation that provides Internet-related products and services, including internet search, cloud computing, and software and advertising technologies. It is the world’s 36th -largest company measured by market capitalization. The company was founded in 1998 by Larry Page and Sergey Brin. Larry and Sergey met at Stanford University in 1995. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of individual webpages. Larry and Sergey named the search engine they built “Google,” a play on the word “googol,” the mathematical term for a 1 followed by 100 zeros.…

    • 1345 Words
    • 6 Pages
    Powerful Essays