Google Services
Diploma in Science in Computing
Strategic Planning For Enterprise IT
Assignment 1: Case Study Analysis
2012
Table of Contents
Introduction 2 GOOGLE 3 From the history 3 Products and Services Timeline 4 Android Market and Google TV 6 List of References 9 Appendix A 10 Appendix B 11
Introduction
‘Major failures in using IT are often based on much better technology and bad business vision. Successes come from good enough technology and a clear understanding of the customer.’ P. G. W. Keen.
Internet is anything and everywhere. The growth of internet users worldwide from 2000 to 2011 is 528.1% as shown in ‘Internet Usage Statistics’ from www.internetworldstats.com (Appendix A). In average, about 60% population of Europe is using internet on regular basis. And some European countries have 80-90%. There are lots of companies that would not even exist without internet.
If we look at today’s news about digital world we will find out that the biggest titles are about Google, its products and services. This company is in the centre of attention in nowadays. Nearly every internet user even ones used Google’s search engine. Google has 77% of desktop search engine market share as shown on diagram (Appendix B). That’s why I would like to have a closer look at this corporation, this “Hero of our time”.
GOOGLE
From the history
The Google search engine became very popular among internet users and sometimes the word “Google” is used as verb “Googled”.
The co-founders of Google, Larry Page and Sergey Brin, met each other as Stanford University graduate students in computer science in 1995. They both had strong opinions and viewpoints, but it didn’t prevent them from solving one of computing’s biggest challenges: creating a web search engine.
Strategic Planning For Enterprise IT
Assignment 1: Case Study Analysis
2012
Table of Contents
Introduction 2 GOOGLE 3 From the history 3 Products and Services Timeline 4 Android Market and Google TV 6 List of References 9 Appendix A 10 Appendix B 11
Introduction
‘Major failures in using IT are often based on much better technology and bad business vision. Successes come from good enough technology and a clear understanding of the customer.’ P. G. W. Keen.
Internet is anything and everywhere. The growth of internet users worldwide from 2000 to 2011 is 528.1% as shown in ‘Internet Usage Statistics’ from www.internetworldstats.com (Appendix A). In average, about 60% population of Europe is using internet on regular basis. And some European countries have 80-90%. There are lots of companies that would not even exist without internet.
If we look at today’s news about digital world we will find out that the biggest titles are about Google, its products and services. This company is in the centre of attention in nowadays. Nearly every internet user even ones used Google’s search engine. Google has 77% of desktop search engine market share as shown on diagram (Appendix B). That’s why I would like to have a closer look at this corporation, this “Hero of our time”.
From the history
The Google search engine became very popular among internet users and sometimes the word “Google” is used as verb “Googled”.
The co-founders of Google, Larry Page and Sergey Brin, met each other as Stanford University graduate students in computer science in 1995. They both had strong opinions and viewpoints, but it didn’t prevent them from solving one of computing’s biggest challenges: creating a web search engine.
References: 1. JOHN WARD and JOE PEPPARD (2002). Strategic planning for information systems. 2. Joe Valacich and Christoph Schneider (2010) Information systems today: managing in the digital world. Fourth edition. 3. www.google.com/history. 4.http://googleblog.blogspot.com/2010/05/announcing-google-tv-tv-meets-web-web.html#!/2010/05/announcing-google-tv-tv-meets-web-web.html 5.http://www.thenational.ae/thenationalconversation/industry-insights/technology/google-tough-enough-to-walk-on-razors-edge 6.http://googleblog.blogspot.com/2011/08/supercharging-android-google-to-acquire.html#!/2011/08/supercharging-android-google-to-acquire.html 7. http://www.internetworldstats.com/ 8. http://marketshare.hitslink.com. Appendix A Appendix B