Twenty years ago, George Lucas taught of something to change the eyes of the customers demographic for Lucas Films and so Lucas himself started to be more interested in the world of animation and digitalized movies. Digital imaging, electronic editing, and interactivity all required the technologies being created under the new division. Lucas Film started to go into the video games industry to gain some attention of younger generations of his work
As the technologies rises and the division grew slowly at a fast pace, computer graphics captured the attention of others not only George Lucas. Companies such as EDS and General Motors gained interest. Steve Jobs co-founder and CEO of Apple Inc., became really interested in the idea of Lucas Film, Ltd. Computer division. A few signatures and 10 million dollars later Steve Jobs owns the legal documentation of the computer graphics division at Lucas film, Ltd. The division then became an independent company which became known as “Pixar
After working for Lucas since 1979 at Lucas film as vice-president of the division, Ed Catmull became co-founder and chief technical officer of Pixar. He started something new alongside 44 other workers to find a new breakthrough in the entertainment industry. He started of very small as he was not too confident of the risk and advantages of running an animation company would be.
Pixar has always known to be one of the pioneers of animation in this world today. This is because most of the best animation movies that is available till today are mostly Pixar’s animation. One out of
References: The Inside Story: 5 Secrets To Pixar’s Success | Co.Design: business + innovation + design. 2013. The Inside Story: 5 Secrets To Pixar’s Success | Co.Design: business + innovation + design. [ONLINE] Available at:http://www.fastcodesign.com/1665008/the-inside-story-5-secrets-to-pixar-s-success. [Accessed 26 April 2013] Pixar Animation Studios - Essay - Alzuhr. 2013. Pixar Animation Studios - Essay - Alzuhr. [ONLINE] Available at:http://www.studymode.com/essays/Pixar-Animation-Studios-551887.html. [Accessed 29 April 2013] (Ross & Holland 2010, p.57) 100 Great Businesses and the MINDS BEHIND THEM , volume 1 Animating a Blockbuster: How Pixar Built Toy Story 3 | Wired Magazine | Wired.com. 2013. Animating a Blockbuster: How Pixar Built Toy Story 3 | Wired Magazine | Wired.com. [ONLINE] Available at:http://www.wired.com/magazine/2010/05/process_pixar/. [Accessed 29 April 2013].