Googlization Analysis

Once the era of World Wide Web had started, it fascinated the masses. It was all very enthusiastically interesting where electronic resources gave us information about anything and everything at a click of a button at lightning speed with ease.
With this electronic revolution came GOOGLE with its flashy goal – to organize the world’s information make it available to all universally. Its main motto was ‘Don’t be evil’.
Google was clean. It was pure. It was very - very simple. It did not charge any money for ranking the search order of pages. They offered neutral, democratic rankings which means if one site was referred to more than another, it would be listed above the rest. And so the enormous, if not the best, search engine was created.
On the basis of that faith and the services provided by Google, the users accepted this search engine and spread through the word of mouth. Thus Google has infused in our culture. That’s what Googlization means. Google rules the World Wide Web much as Julius Caesar did in 48 B.C in Rome. No one ever appointed Google but it strolled into the void with no other authority willing to take that place. A major question that comes to our mind is “Is it a comfortable situation for our information ecosystem in the future?”
The things we imagined we can’t have an access to now was just a click away. The whole lot of information on any and every topic. You name it and you have it. Google puts previously unimaginable resources at our fingertips. That is what it means by the Googlization of “everything.” Googlization affects three large areas of human involvement and strategies:
• Us - Through use of our personal information, habits, opinions, and
But the problem here is that Google’s search algorithms are commercial secret so we don’t have a chance to audit it. One thing we have to remember is that Google did behaved in a certain way for the past twenty years that does not mean it will be the same in the future also. It is changing its nature already. But for this we need to execute a methodical plan. I agree with what Siva has to say about futuristic plans of Human Knowledge Project. It should be setup with a 50 year aim to conceive a global digital library and information resource that anyone, anywhere in the world can have access into. But as Shiva says and I agree there is lack of political will to begin the Human Knowledge Project as no government of any country want their people to know too much about them at all. So to create such project we have to collectively make an effort which will give true search for knowledge. If not for future population then at least for the politics because actual politics is all about guarantying proper distribution of public