Government Regulation
Running head: Government Regulations
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Government Regulations through Antitrust Laws and Policy Heartland Community College
Government Regulations
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Abstract As today’s society progresses deeper into the age of technology and interdependence, it is imperative to access how businesses are coping with the various different laws and regulations that govern their business practices. American citizens enjoy the benefits of businesses competing for their attention because it keeps prices low. America prides itself on being the land of opportunity because of its laissez faire outlook on the economy; however businesses often mislead potential customers so the government has to step in and assist to ensure fair business practices. The growth of technology has ushered in a time where marketing on the internet is essential in order to have a successful business. However, since the internet is such a vast abstract space, it is difficult to govern and the Federal Communications Commission (FCC) has its hands full in making sure business are marketing fairly on the internet. Antitrust and monopoly laws have been implemented to stop the spread of unfair business practices, but with the birth of social networking, a new responsibility for the FCC has arisen. In order to analyze these aspects, one must be familiar with antitrust and monopoly law and how it has been grounded in American law since the inception of the Sherman Act. The purpose of this paper is to discuss how antitrust and monopoly law has affected businesses from a marketing/advertising perspective. More specifically, how have these laws affected marketing on social networking sites like Facebook and Twitter? Keywords: Social Networking, monopoly law, antitrust law, marketing
Government Regulations
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Government Regulations through Antitrust Laws and Policies Literature Review “Apple is giving away a FREE Apple IPad! Go to our page and like
1
Government Regulations through Antitrust Laws and Policy Heartland Community College
Government Regulations
2
Abstract As today’s society progresses deeper into the age of technology and interdependence, it is imperative to access how businesses are coping with the various different laws and regulations that govern their business practices. American citizens enjoy the benefits of businesses competing for their attention because it keeps prices low. America prides itself on being the land of opportunity because of its laissez faire outlook on the economy; however businesses often mislead potential customers so the government has to step in and assist to ensure fair business practices. The growth of technology has ushered in a time where marketing on the internet is essential in order to have a successful business. However, since the internet is such a vast abstract space, it is difficult to govern and the Federal Communications Commission (FCC) has its hands full in making sure business are marketing fairly on the internet. Antitrust and monopoly laws have been implemented to stop the spread of unfair business practices, but with the birth of social networking, a new responsibility for the FCC has arisen. In order to analyze these aspects, one must be familiar with antitrust and monopoly law and how it has been grounded in American law since the inception of the Sherman Act. The purpose of this paper is to discuss how antitrust and monopoly law has affected businesses from a marketing/advertising perspective. More specifically, how have these laws affected marketing on social networking sites like Facebook and Twitter? Keywords: Social Networking, monopoly law, antitrust law, marketing
Government Regulations
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Government Regulations through Antitrust Laws and Policies Literature Review “Apple is giving away a FREE Apple IPad! Go to our page and like
References: 1. Albert, J. (2012). ADDING UNCERTAINTY TO THE VIRTUAL SHOPPING CART: ANTITRUST REGULATION OF INTERNET MINIMUM ADVERTISED PRICE POLICIES. Fordham Law Review, 801679. 2. Competition on the Internet [electronic resource]: hearing before the Task Force on Competition Policy and Antitrust Laws of the Committee on the Judiciary, House of Representatives, One Hundred Tenth Congress, second session, July 15, 2008. (2009). Washington: U.S. G.P.O., 2009. 3. KAGAN, J. (2010). Bricks, Mortar, and Google: Defining the Relevant Antitrust Market for Internet-Based Companies. New York Law School Law Review, 55(1), 271-292. 4. Lao, M. (2010). Resale Price Maintenance: The Internet Phenomenon and Free Rider Issues. Antitrust Bulletin, 55(2), 473-512. 5. Schmidt, H. (2009). Competition law, innovation and antitrust [electronic resource]: an analysis of tying and technological integration / Hedvig Schmidt. Cheltenham, UK; Northampton, MA, USA: Edward Elgar, c2009. 6. Waller, S. (2012). SOCIAL NETWORKS AND THE LAW: ANTITRUST AND SOCIAL NETWORKING. North Carolina Law Review, 901771. 7. Walsh, D. (2011). ALL A TWITTER: SOCIAL NETWORKING, COLLEGE ATHLETES, AND THE FIRST AMENDMENT. William & Mary Bill of Rights Journal, 20619. 8. Yoo, C. S. (2012). WHEN ANTITRUST MET FACEBOOK. George Mason Law Review, 191147.