GR Hotels
Sample Case for Video
Storyboarding Exercise
Backgrounder
The background information relating to the Case Examination (Backgrounder) is provided to candidates in advance of the examination date. The Backgrounder contains information about both the company and the industry involved in the case. Candidates are expected to familiarize themselves with this information in preparation for the analysis that will be required during the Case Examination.
Candidates should note that they will not be allowed to bring any written material, including the advance copy of this Backgrounder, into the examination centre. A new copy of this Backgrounder, together with additional information about the company and a supplement of formulae and tables, will be provided at the writing centre for the Case Examination. Only the following models of calculators are authorized for use on the Case Examination:
1. Texas Instruments
2. Hewlett Packard
3. Sharp
TI BA II Plus (including the professional model)
HP 10bII (or HP 10Bii)
EL-738C (or EL-738)
Candidates are reminded that no outside research on the industry related to this case is required. Examination responses will be evaluated on the basis of the industry information provided in the Backgrounder and the question paper (Additional
Information).
© 2013 The Society of Management Accountants of Canada. All rights reserved.
®/™ Registered Trade-Marks/Trade-Marks are owned by The Society of Management Accountants of Canada.
No part of this document may be reproduced in any form without the permission of the copyright holder.
Backgrounder
Sample Case for Video Storyboarding Exercise
GR Hotels Corporation (GR)
Backgrounder
Company History (1991 to 2007)
GR Hotels Corporation (GR) is a privately-owned corporation that operates two large mid-scale hotels, one in Montreal and one in Toronto. The corporation was founded by the Gemron family in the late 1980s. The company’s first hotel was built near
Storyboarding Exercise
Backgrounder
The background information relating to the Case Examination (Backgrounder) is provided to candidates in advance of the examination date. The Backgrounder contains information about both the company and the industry involved in the case. Candidates are expected to familiarize themselves with this information in preparation for the analysis that will be required during the Case Examination.
Candidates should note that they will not be allowed to bring any written material, including the advance copy of this Backgrounder, into the examination centre. A new copy of this Backgrounder, together with additional information about the company and a supplement of formulae and tables, will be provided at the writing centre for the Case Examination. Only the following models of calculators are authorized for use on the Case Examination:
1. Texas Instruments
2. Hewlett Packard
3. Sharp
TI BA II Plus (including the professional model)
HP 10bII (or HP 10Bii)
EL-738C (or EL-738)
Candidates are reminded that no outside research on the industry related to this case is required. Examination responses will be evaluated on the basis of the industry information provided in the Backgrounder and the question paper (Additional
Information).
© 2013 The Society of Management Accountants of Canada. All rights reserved.
®/™ Registered Trade-Marks/Trade-Marks are owned by The Society of Management Accountants of Canada.
No part of this document may be reproduced in any form without the permission of the copyright holder.
Backgrounder
Sample Case for Video Storyboarding Exercise
GR Hotels Corporation (GR)
Backgrounder
Company History (1991 to 2007)
GR Hotels Corporation (GR) is a privately-owned corporation that operates two large mid-scale hotels, one in Montreal and one in Toronto. The corporation was founded by the Gemron family in the late 1980s. The company’s first hotel was built near