GRADED UNIT HND BUSINESS
INVESTIGATION
An investigation into the impact of customer service of low cost airlines on consumer choices
STAGE ONE- PLANNING
1.1 Initial Personal Assessment of Candidate’s Skills
To find out my own personal skills I had to carry out my personal SWOT analysis which helped me to understand my strength, weaknesses, opportunities and threats that may have impact on my work and further investigation. When doing the SWOT analysis I was trying to be objective about myself as it was the only way to obtain real information about my personal skills.
MY PERSONAL SWOT ANALYSIS:
STRENGHTS:
Good communication skills
Hard worker
Team player
Good time keeping Good IT skills
WEAKNESSES:
I am not a native English speaker
Impatient
I can get bored easily if I don’t find the subject interesting
OPPORTUNITIES:
Carry out a good research in order to obtain more information
Talk to others to obtain information about the investigation
Improve my English while working on my investigation
THREATS:
Lack of time due to other HND assessment to be finished
Grammar mistakes in my report
I understand that I will need to work on my impatience in order to carry out a good research about the investigation and I will have to be careful with my grammar in order to write a professional report. I will also have to make sure that I will organize my study time and have enough time to finish all my assessments on the time.
1.1 An appropriate Title of the Project
An investigation into the impact of customer service of low cost airlines on consumer choices
1.2 Statement of the issue to be investigated
This investigation will talk about the customer service and its impact on customer’s choices of two main leading low cost airlines in the UK: Ryanair and EasyJet. Customer service is very important to an organization because it helps