Grameen Phone
Dhaka City College INTERNSHIP REPORT ON
“Measuring the Effectiveness of
Grameen Phone’s CSR Programs in Creating the Brand Awareness”
Supervised By:
Ms.Nasrin Sultana Lecturer Department of Business Administration
Submitted By: Sarower Jahan ID # 170 Major Area: Marketing
Date of Submission:
Some of the key CR initiatives:
Health:
Helping and caring for the community is an essential component of Grameen phone's
Corporate Social Responsibility; therefore we endeavor to make a positive contribution to the underprivileged community of Bangladesh by helping in improvement of the health perils in the country as much as possible. Healthcare is still inaccessible for many Bangladeshis. Almost half of the country's population live below the poverty line and cannot even afford basic healthcare. Only 35% of the rural population use adequate sanitation facilities and 72% have access to clean drinking water. Moreover the people of the flood-prone areas suffer from many waterborne diseases. Two of the Millennium Development Goals (MDG) are to; reduce the under-five mortality rate and to improve maternal health by reducing the maternal mortality rate. In Bangladesh, the infant mortality rate is 66 per 1000
“Measuring the Effectiveness of
Grameen Phone’s CSR Programs in Creating the Brand Awareness”
Supervised By:
Ms.Nasrin Sultana Lecturer Department of Business Administration
Submitted By: Sarower Jahan ID # 170 Major Area: Marketing
Date of Submission:
Some of the key CR initiatives:
Health:
Helping and caring for the community is an essential component of Grameen phone's
Corporate Social Responsibility; therefore we endeavor to make a positive contribution to the underprivileged community of Bangladesh by helping in improvement of the health perils in the country as much as possible. Healthcare is still inaccessible for many Bangladeshis. Almost half of the country's population live below the poverty line and cannot even afford basic healthcare. Only 35% of the rural population use adequate sanitation facilities and 72% have access to clean drinking water. Moreover the people of the flood-prone areas suffer from many waterborne diseases. Two of the Millennium Development Goals (MDG) are to; reduce the under-five mortality rate and to improve maternal health by reducing the maternal mortality rate. In Bangladesh, the infant mortality rate is 66 per 1000