Grand Project on Consumer Buying Behaviour
2010
A Research on ―Purchase Pattern of consumers for
Consumer Durables along with Preference towards Organized & Unorganized Retail Formats”
In Partial fulfillment of MBA Program of Gujarat University (Batch: 2008-2010)
Submited By Priyam Mehta (08059) Umesh Lukhi (08052)
Submitted To Prof. Praneti Shah
N R institute Of Business Management
A GRAND PROJECT REPORT ON
―Purchase Pattern of consumers for Consumer Durables along with Preference towards Organized & Unorganized Retail Formats”
IN PARTIAL FULFILLMENT OF TWO YEARS MASTER OF BUSINESS ADMINISTRATION PROGRAMME
PROJECT GUIDE
Prof. Praneti Shah
PREPARED BY
Mehta Priyam (08059) Umesh Lukhi (08052)
BATCH: 2008-10
N.R. Institute of Business Management
Preface
Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej, Alwyn, and Voltas were the major players in the consumer durables market, accounting for no less than 90% of the market. Then, after the liberalization, foreign players like LG, Sony, Samsung, Whirlpool, Daewoo, and Aiwa came into the picture. Today, these players control the major share of the consumer durables market. Consumer durables market is expected to grow at 10-15% in 2007-2008. It is growing very fast because of rise in living standards, easy access to consumer finance, and wide range of choice, as many foreign players were entering in the market with the increase in income levels, easy availability of finance, increase in consumer awareness, and introduction of new models, the demand for consumer durables has increased significantly. Products like washing machines, air conditioners, microwave ovens, color televisions (C-TV) were no longer considered luxury items. However, there were still very few players in categories like vacuum cleaners, and dishwashers Consumer durables sector is characterized by the emergence of MNCs, exchange offers, discounts, and intense competition. The market share of MNCs in consumer
A Research on ―Purchase Pattern of consumers for
Consumer Durables along with Preference towards Organized & Unorganized Retail Formats”
In Partial fulfillment of MBA Program of Gujarat University (Batch: 2008-2010)
Submited By Priyam Mehta (08059) Umesh Lukhi (08052)
Submitted To Prof. Praneti Shah
N R institute Of Business Management
A GRAND PROJECT REPORT ON
―Purchase Pattern of consumers for Consumer Durables along with Preference towards Organized & Unorganized Retail Formats”
IN PARTIAL FULFILLMENT OF TWO YEARS MASTER OF BUSINESS ADMINISTRATION PROGRAMME
PROJECT GUIDE
Prof. Praneti Shah
PREPARED BY
Mehta Priyam (08059) Umesh Lukhi (08052)
BATCH: 2008-10
N.R. Institute of Business Management
Preface
Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej, Alwyn, and Voltas were the major players in the consumer durables market, accounting for no less than 90% of the market. Then, after the liberalization, foreign players like LG, Sony, Samsung, Whirlpool, Daewoo, and Aiwa came into the picture. Today, these players control the major share of the consumer durables market. Consumer durables market is expected to grow at 10-15% in 2007-2008. It is growing very fast because of rise in living standards, easy access to consumer finance, and wide range of choice, as many foreign players were entering in the market with the increase in income levels, easy availability of finance, increase in consumer awareness, and introduction of new models, the demand for consumer durables has increased significantly. Products like washing machines, air conditioners, microwave ovens, color televisions (C-TV) were no longer considered luxury items. However, there were still very few players in categories like vacuum cleaners, and dishwashers Consumer durables sector is characterized by the emergence of MNCs, exchange offers, discounts, and intense competition. The market share of MNCs in consumer