Grease Monkey Wipes
Assignment #2
GREASE MONKEY WIPES
By
Submitted
To
Table of Contents
1. Executive Summary
Situation Analysis
Environmental scan
Market Strategy (STP)
Segmentation
Segment Potential
Target
Positioning
Financial Analysis
Recommendations
Appendix A – SWOT Summary Tables
Appendix B – Financial Calculations
Bibliography
Executive summary
A company which is hoping to prosper in the foreign market must pay real close attention to the new countries laws and regulation. They also need to pay more attention the market that they are trying to sell the product to. Thus doing more research and positioning and constant improvement is necessary for the company to strive in order to reach the top. They have to focus on their market and segment their market and focus on their most profitable customers in the market.
This report goes deep into research and analysis of the marketing and financial position of the “Grease Monkey Wipes” company. It draws conclusions to arguments such as how the company should segment its market, and also, how it should position its brand in the minds of the customers in its targeted segment. It also emphasizes on the company’s current financial position, and what they need to do, in order to be a profitable enterprise.
In addition, recommendations have been made relating to the fact that whether the company is ready to enter the Canadian market
Situation Analysis
Grease Monkey Wipes is only starting up their business and planning to broaden their market and open up the Canadian market. In order for it to be successful in all its ventures and survive in a competitive market, then, it needs to be aware of all the strengths its product possesses over potential competitors in the market, as well as to know weaknesses which may be hazardous to the success of the company. It is also important to know if factors such as political, economic, technological, legal and competitive environment are
GREASE MONKEY WIPES
By
Submitted
To
Table of Contents
1. Executive Summary
Situation Analysis
Environmental scan
Market Strategy (STP)
Segmentation
Segment Potential
Target
Positioning
Financial Analysis
Recommendations
Appendix A – SWOT Summary Tables
Appendix B – Financial Calculations
Bibliography
Executive summary
A company which is hoping to prosper in the foreign market must pay real close attention to the new countries laws and regulation. They also need to pay more attention the market that they are trying to sell the product to. Thus doing more research and positioning and constant improvement is necessary for the company to strive in order to reach the top. They have to focus on their market and segment their market and focus on their most profitable customers in the market.
This report goes deep into research and analysis of the marketing and financial position of the “Grease Monkey Wipes” company. It draws conclusions to arguments such as how the company should segment its market, and also, how it should position its brand in the minds of the customers in its targeted segment. It also emphasizes on the company’s current financial position, and what they need to do, in order to be a profitable enterprise.
In addition, recommendations have been made relating to the fact that whether the company is ready to enter the Canadian market
Situation Analysis
Grease Monkey Wipes is only starting up their business and planning to broaden their market and open up the Canadian market. In order for it to be successful in all its ventures and survive in a competitive market, then, it needs to be aware of all the strengths its product possesses over potential competitors in the market, as well as to know weaknesses which may be hazardous to the success of the company. It is also important to know if factors such as political, economic, technological, legal and competitive environment are
References: -Fortier, J., & Post, F. (n.d.). Consumer confidence edges higher in Canada, poll says .The Province - Breaking news, sports, multimedia, Vancouver, B.C. . Retrieved March 24, 2010, from http://www.theprovince.com/bu -Kirbyt, D., Curpen, R., & Densted, S -McCready, Vice President, Alberta Division. (n.d.). CME Alberta. CME-MEC.ca | Welcome | Bienvenue. Retrieved March 20, 2010, from http://www.cme-mec.ca/ab/template_ab.asp?p=1 -Personal disposable income per capita -Retail sales tax . (n.d.). ontario ministry of revenue. Retrieved March 2, 2010, from .http://www.rev.gov.on.ca/en/ta -Statistics -Transportation. (2010, February 2). CANSIM – Statistics Canada / Statistique Canada. Retrieved March 24, 2010, from http://cansim2.statcan.gc.ca/cgi-win/cnsmcgi.pgm?Lang=E&SP_Action=Theme&SP_ID=4006&SP_Mode=2 -----------------------