Great Harvest Executive Summary

EXECUTIVE SUMMARY

Great Harvest: Keeping It Simple
Building a Freedom-based Franchise

Report Prepared by

Steve Cannizzaro

Table of Contents
Executive Summary pg. 3 Objectives pg. 3 Mission pg. 4 Keys to Success pg. 4
Great Harvests' History pg. 5 Key developments: Chronology pg. 5 Early History pg. 5
Company Summary pg. 8 Company Ownership pg. 8 Start-up Summary pg. 8
Location Map pg. 9
SWOT Analysis pg. 10
Strategy and Implementation Summary pg. 11 Profitability pg. 11 Service pg. 13 Competition pg. 14
Organization and Management pg. 16 Woodburn Management Team pg. 16 Organizational Chart pg. 18 Operational Strategies pg. 18
Woodburn Great Harvest Bread Company pg. 19
Works Cited pg. 20

Executive Summary

Great Harvest Bread Company is a bakery specializing in scratch made, whole grain breads, giant cookies, and sweets using the freshest ingredients. Within the last few years there have been significant increases in demand for these bakery products. This can be explained to a large degree by the fact that recently Americans have turned to healthier and higher quality foods. Whole-wheat bread products are better for consumers than other kinds of bread. It also true that whole wheat is less processed and therefore kinder to our environment than other kinds of bread. Baking bread and opening bakeries is about making good lives for ourselves.

Objectives

1. Establish a working storefront for Great Harvest Bread Company in the Woodburn Mall.
2. Recruit the nicest, most generous, most honest and authentic people we can find.
3. Create freedom-based franchise, combining the fun of "doing it yourself" with the quick learning that comes with being