Green Innovation. Nokia Case
High-Tech marketing.
Sustainable innovation- Nokia case study
Introduction:
The technology offers a promise of a better world through the improvements in standards of living. On the other hand, resource extraction, emissions of dangerous materials, and pollution of air, water, and soil have created conditions for environmental catastrophe and have already caused irreversible damage to the Earth. That is why in last few years, companies started focusing on an eco-innovation. Eco-innovation is the development of products and processes that contribute to sustainable development, applying the commercial application of knowledge to elicit direct or indirect ecological improvements. This includes a range of related ideas, from environmentally friendly technological advances to socially acceptable innovative paths towards sustainability (http://en.wikipedia.org/wiki/Eco-innovation). Sustainability can be defined in a variety of ways. The short definition created in 1983 by a UN commission is: “Meeting the needs of the present without compromising the ability of future generations to meet their own needs” (http://www.un.org/en/sustainability/index.shtml).
The European Union adopted action plans to promote technologies that use less environmentally harmful alternatives. For example, the EU has passed laws requiring energy-using products, such as electrical and electronic devices and heating equipment, to be designed to be more energy-efficient (EPEAT). The Waste Electrical and Electronic Equipment Directive (WEEE) imposes the responsibility for the disposal of waste electrical and electronic equipment on the manufacturers. The Energy using Products (EuP) Directive, sets requirements to reduce the environmental impact of products that use electricity across their entire lifecycle. REACH is a recent European Community Regulation on chemicals and their safe use through better and earlier identification of the intrinsic properties of chemical substances, especially
Sustainable innovation- Nokia case study
Introduction:
The technology offers a promise of a better world through the improvements in standards of living. On the other hand, resource extraction, emissions of dangerous materials, and pollution of air, water, and soil have created conditions for environmental catastrophe and have already caused irreversible damage to the Earth. That is why in last few years, companies started focusing on an eco-innovation. Eco-innovation is the development of products and processes that contribute to sustainable development, applying the commercial application of knowledge to elicit direct or indirect ecological improvements. This includes a range of related ideas, from environmentally friendly technological advances to socially acceptable innovative paths towards sustainability (http://en.wikipedia.org/wiki/Eco-innovation). Sustainability can be defined in a variety of ways. The short definition created in 1983 by a UN commission is: “Meeting the needs of the present without compromising the ability of future generations to meet their own needs” (http://www.un.org/en/sustainability/index.shtml).
The European Union adopted action plans to promote technologies that use less environmentally harmful alternatives. For example, the EU has passed laws requiring energy-using products, such as electrical and electronic devices and heating equipment, to be designed to be more energy-efficient (EPEAT). The Waste Electrical and Electronic Equipment Directive (WEEE) imposes the responsibility for the disposal of waste electrical and electronic equipment on the manufacturers. The Energy using Products (EuP) Directive, sets requirements to reduce the environmental impact of products that use electricity across their entire lifecycle. REACH is a recent European Community Regulation on chemicals and their safe use through better and earlier identification of the intrinsic properties of chemical substances, especially