Green Marketing
ASSIGNMENT ON STRATEGIC MARKETING
GREEN MARKETING
T.Binky Sharmila
II M.Com
CONTENT:
* INTODUCTION: GREEN MARKETING CONCEPT
* GREEN CONSUMER
* REASONS AND ADOPTION OF GREEN MARKETING * MARKETING STRATEGIES * TOP 10 COMPANIES FOLLOWING GREEN MARKETING * GREEN MARKETING: A NEW CONCEPT * CONCLUSION * BIBLIOGRAPHY
INTRODUCTION : GREEN MARKETING CONCEPT
GREEN MARKETING :
Green marketing can be defined as, "All activities designed to generate and facilitate any exchange intended to satisfy human needs or wants such that satisfying of these needs and wants occur with minimal detrimental input on the national environment."
Green marketing involves developing and promoting products and services that satisfy customer’s want and need for Quality, Performance, Affordable Pricing and Convenience without having a detrimental input on the environment.
Evolution of Green Marketing
The green marketing has evolved over a period of time. The evolution of green marketing has three phases. First phase was termed as "Ecological" green marketing, and during this period all marketing activities were concerned to help environment problems and provide remedies for environmental problems. Second phase was "Environmental" green marketing and the focus shifted on clean technology that involved designing of innovative new products, which take care of pollution and waste issues. Third phase was "Sustainable" green marketing. It came into prominence in the late 1990s and early 2000.
Why Green Marketing?
As resources are limited and human wants are unlimited, it is important for the marketers to utilize the resources efficiently without waste as well as to achieve the organization 's objective. So green marketing is inevitable. There is growing interest among the consumers all over the world regarding protection of environment. Worldwide evidence indicates people are concerned about the environment and are changing
GREEN MARKETING
T.Binky Sharmila
II M.Com
CONTENT:
* INTODUCTION: GREEN MARKETING CONCEPT
* GREEN CONSUMER
* REASONS AND ADOPTION OF GREEN MARKETING * MARKETING STRATEGIES * TOP 10 COMPANIES FOLLOWING GREEN MARKETING * GREEN MARKETING: A NEW CONCEPT * CONCLUSION * BIBLIOGRAPHY
INTRODUCTION : GREEN MARKETING CONCEPT
GREEN MARKETING :
Green marketing can be defined as, "All activities designed to generate and facilitate any exchange intended to satisfy human needs or wants such that satisfying of these needs and wants occur with minimal detrimental input on the national environment."
Green marketing involves developing and promoting products and services that satisfy customer’s want and need for Quality, Performance, Affordable Pricing and Convenience without having a detrimental input on the environment.
Evolution of Green Marketing
The green marketing has evolved over a period of time. The evolution of green marketing has three phases. First phase was termed as "Ecological" green marketing, and during this period all marketing activities were concerned to help environment problems and provide remedies for environmental problems. Second phase was "Environmental" green marketing and the focus shifted on clean technology that involved designing of innovative new products, which take care of pollution and waste issues. Third phase was "Sustainable" green marketing. It came into prominence in the late 1990s and early 2000.
Why Green Marketing?
As resources are limited and human wants are unlimited, it is important for the marketers to utilize the resources efficiently without waste as well as to achieve the organization 's objective. So green marketing is inevitable. There is growing interest among the consumers all over the world regarding protection of environment. Worldwide evidence indicates people are concerned about the environment and are changing
Bibliography: Green Marketing Strategies – Amitabha Gosh WEBLIOGRAPHY: www.environmentalleader.com/category/green-marketing/ www.inc.com/encyclopedia/green-marketing.html www.greentservices.com/green-t-marketing.php www.business.vic.gov.au › ... › Marketing › Green marketing