Green Marketing
A Comprehensive Project Report On
“GREEN MARKETING”
IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In
N R INSTITUTE OF BUSINESS MANAGEMENT
Submitted to: Prof. Dr.SHERIFF MEMON
Submitted by: BHOOMI PARMAR(117350592100) ASHA VERMA(117350592058)
TABLE OF CONTENT Chapter No. 1 2 3 Research Methodology Literature Review Annexure Draft of Questionnaire 4
Topic Name
Introduction of green marketing
RESEARCH PROPOSAL
RESEARCH PROPOSAL
EXECUTIVE SUMMARY
In today's business world environmental issues plays an important role in marketing. All most all the governments around the world have concerned about green marketing activities that they have attempted to regulate them. For example, in the United States (US) the Federal Trade Commission and the National Association of Attorneys-General have developed extensive documents examining green marketing. In my research there has been little attempt to academically examine environmental or green marketing. It introduces the terms and concepts of green marketing, briefly discuss why going green is important and also examine some of the reason that organizations are adopting a green marketing philosophy. It also focuses some of the problems with green marketing. Besides this, this report also stresses upon the effect of green marketing on the consumers. The data has been collected from the respondents through surveys and a detailed questionnaire was designed for that purpose. The interviews have been conducted from the respondents at different locations in Kolkata. The sample size includes 50 respondents. The data gathered has been analyzed on a question-by-question basis. The details of the research findings are mentioned after the analysis, and recommendations are given based on the research findings. Finally I can say Green marketing isn't just a catchphrase; it's a marketing strategy that can help a company to get more customers and make more
“GREEN MARKETING”
IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In
N R INSTITUTE OF BUSINESS MANAGEMENT
Submitted to: Prof. Dr.SHERIFF MEMON
Submitted by: BHOOMI PARMAR(117350592100) ASHA VERMA(117350592058)
TABLE OF CONTENT Chapter No. 1 2 3 Research Methodology Literature Review Annexure Draft of Questionnaire 4
Topic Name
Introduction of green marketing
RESEARCH PROPOSAL
RESEARCH PROPOSAL
EXECUTIVE SUMMARY
In today's business world environmental issues plays an important role in marketing. All most all the governments around the world have concerned about green marketing activities that they have attempted to regulate them. For example, in the United States (US) the Federal Trade Commission and the National Association of Attorneys-General have developed extensive documents examining green marketing. In my research there has been little attempt to academically examine environmental or green marketing. It introduces the terms and concepts of green marketing, briefly discuss why going green is important and also examine some of the reason that organizations are adopting a green marketing philosophy. It also focuses some of the problems with green marketing. Besides this, this report also stresses upon the effect of green marketing on the consumers. The data has been collected from the respondents through surveys and a detailed questionnaire was designed for that purpose. The interviews have been conducted from the respondents at different locations in Kolkata. The sample size includes 50 respondents. The data gathered has been analyzed on a question-by-question basis. The details of the research findings are mentioned after the analysis, and recommendations are given based on the research findings. Finally I can say Green marketing isn't just a catchphrase; it's a marketing strategy that can help a company to get more customers and make more