Green Marketing
Strategies, Tools, and Inspiration for Sustainable Brands
Moving
Sustainability
Forward
A Road Map for Consumer Marketers
J. Ottman Consulting Green Paper by Jacquelyn Ottman
Founder and Principal, J. Ottman Consulting, Inc.
Author, The New Rules of Green Marketing: Strategies,
Tools and Inspiration for Sustainable Branding
June 2011
About “The New Rules of Green Marketing”
Many of the ideas in this green paper were gleaned from Jacquie Ottman’s new book, The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding
(Berrett-Koehler, 2011), 256 pp.
Ms. Ottman’s fourth book on the subject of green marketing,
The New Rules of Green Marketing, is being hailed as “the new green marketing bible”, “the be all and the end all of green marketing”, and a “must read for all marketers”.
Drawing on the latest poll data and incorporating lessons learned from Ottman’s forward-leaning clients, it demonstrates how to: spur innovation through a proactive approach to sustainability, design products to be greener throughout their life cycle, and communicate credibly and transparently.
It was recently named by Cambridge University as one of the top 40 Sustainability Books of 2010 and as a top green “e” book by EcoLibris. It is available at bookstores and at online booksellers. More information is available at http://www. greenmarketing.com/our-book About J. Ottman Consulting
J. Ottman Consulting is a marketing and new products firm with a mission: To meet consumer needs in the most sustainable way possible. Led by founder and principal Jacquie Ottman, J. Ottman Consulting has helped over sixty of the Fortune
500, U.S. government eco-labeling programs, and many entrepreneurial clients uncover new sources of value and establish competitive advantage through ecoinnovation and by creating strategies for award-winning marketing campaigns.
315 East 69 Street
New York, NY 10021
212 879 4160
@jacquelynottman
Moving
Sustainability
Forward
A Road Map for Consumer Marketers
J. Ottman Consulting Green Paper by Jacquelyn Ottman
Founder and Principal, J. Ottman Consulting, Inc.
Author, The New Rules of Green Marketing: Strategies,
Tools and Inspiration for Sustainable Branding
June 2011
About “The New Rules of Green Marketing”
Many of the ideas in this green paper were gleaned from Jacquie Ottman’s new book, The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding
(Berrett-Koehler, 2011), 256 pp.
Ms. Ottman’s fourth book on the subject of green marketing,
The New Rules of Green Marketing, is being hailed as “the new green marketing bible”, “the be all and the end all of green marketing”, and a “must read for all marketers”.
Drawing on the latest poll data and incorporating lessons learned from Ottman’s forward-leaning clients, it demonstrates how to: spur innovation through a proactive approach to sustainability, design products to be greener throughout their life cycle, and communicate credibly and transparently.
It was recently named by Cambridge University as one of the top 40 Sustainability Books of 2010 and as a top green “e” book by EcoLibris. It is available at bookstores and at online booksellers. More information is available at http://www. greenmarketing.com/our-book About J. Ottman Consulting
J. Ottman Consulting is a marketing and new products firm with a mission: To meet consumer needs in the most sustainable way possible. Led by founder and principal Jacquie Ottman, J. Ottman Consulting has helped over sixty of the Fortune
500, U.S. government eco-labeling programs, and many entrepreneurial clients uncover new sources of value and establish competitive advantage through ecoinnovation and by creating strategies for award-winning marketing campaigns.
315 East 69 Street
New York, NY 10021
212 879 4160
@jacquelynottman