Green Marketing - Customer Satisfaction - Porter's Model for Competitive Advantage - Resource Based Theory
Summary…………........................…………………………………………………………….1
Green Marketing………………………………………………………………………2
Introduction……...……………………………………………………………………………..2
Definition…...…………………………………………………………………………………..2
Objectives……...……………………………………………………………………………….2
Putting into practice………….....………………………………………………………………2
Strengths/Weaknesses………........……………………………………………………………..3
Examples/Case Studies......……….…………………………………………………………….3
References……………………….....…………………………………………………………...5
Customer Satisfaction Measurement……………………………………………….6
Introduction…………...………………………………………………………………………..6
Definition……………...………………………………………………………………………..6
Objectives……………...……………………………………………………………………….6
Putting into practice….....………………………………………………………………………6
Strengths/Weaknesses…........…………………………………………………………………..7
Examples/Case Studies….......………………………………………………………………….7
References……………………….....…………………………………………………………...8
Porter’s Diamond Model for Competitive Advantage……………………………9
Introduction……...……………………………………………………………………………..9
Definition…...…………………………………………………………………………………..9
Objectives……...…….............………………………………………………………………….9
Putting into practice………….....………………………………………………………………9
Strengths/Weaknesses……..........……………………………………………………………..10
Examples/Case Studies......……...…………………………………………………………….10
References………………………...…………………………………………………………...10
Resource Based Theory……....................………………………………………….11
Introduction…………...……………...………………………………………………………..11
Definition……………...…………….......……………………………………………………..11
Objectives……………...…………….......…………………………………………………….11
Putting into practice….....…………….......……………………………………………………11
Strengths/Weaknesses…........………….......…………………………………………………..12
Examples/Case Studies….......………….......………………………………………………….12
References…………………....………………………………………………………………...12
Summary
In this research there are two emerging marketing strategies plus two marketing models . In my observation, green marketing which is being a
Green Marketing………………………………………………………………………2
Introduction……...……………………………………………………………………………..2
Definition…...…………………………………………………………………………………..2
Objectives……...……………………………………………………………………………….2
Putting into practice………….....………………………………………………………………2
Strengths/Weaknesses………........……………………………………………………………..3
Examples/Case Studies......……….…………………………………………………………….3
References……………………….....…………………………………………………………...5
Customer Satisfaction Measurement……………………………………………….6
Introduction…………...………………………………………………………………………..6
Definition……………...………………………………………………………………………..6
Objectives……………...……………………………………………………………………….6
Putting into practice….....………………………………………………………………………6
Strengths/Weaknesses…........…………………………………………………………………..7
Examples/Case Studies….......………………………………………………………………….7
References……………………….....…………………………………………………………...8
Porter’s Diamond Model for Competitive Advantage……………………………9
Introduction……...……………………………………………………………………………..9
Definition…...…………………………………………………………………………………..9
Objectives……...…….............………………………………………………………………….9
Putting into practice………….....………………………………………………………………9
Strengths/Weaknesses……..........……………………………………………………………..10
Examples/Case Studies......……...…………………………………………………………….10
References………………………...…………………………………………………………...10
Resource Based Theory……....................………………………………………….11
Introduction…………...……………...………………………………………………………..11
Definition……………...…………….......……………………………………………………..11
Objectives……………...…………….......…………………………………………………….11
Putting into practice….....…………….......……………………………………………………11
Strengths/Weaknesses…........………….......…………………………………………………..12
Examples/Case Studies….......………….......………………………………………………….12
References…………………....………………………………………………………………...12
Summary
In this research there are two emerging marketing strategies plus two marketing models . In my observation, green marketing which is being a
References: Bharadwaj, Sundar, P. Varadarajan and John Fahy. 1993. "Sustainable competitive advantage in services industries: A conceptual model and research propositions." Journal of Marketing, 57 (October): 83-99. Brownlie, Douglas T. 1989. "The migration of ideas from strategic management to marketing on the subject of competition." European Journal of Marketing. 23 (August): 7-20. Hunt, Shelby D. and Robert M. Morgan. 1995. "The comparative advantage theory of competition." Journal of Marketing. 59 (April): 1-15. Porter, Michael E. 1980. Competitive Strategy. New York: The Free Press. Stalk, George, Philip Evans and Lawernce E. Schulman. 1992. "Competing on capabilities: The new rules of corporate strategy." Harvard Business Review. 70 (March-April): 57-69. Wernerfelt, Birger. 1984. "A resource-based view of the firm." Strategic Management Journal. 5 (April-June):171-180.