green marketing in automobile

University of Halmstad
School of Business and Engineering
Master International Marketing

Integration of Green Marketing within the automotive industry
- A case study of four car manufacturers on the Belgian market -

Master’s dissertation in International Marketing, 15 credits
Final seminar 22 May 2009
Authors:
DE CRAECKER François

850511-T099

DE WULF Loïc

851021-T116

Supervisor:
REINERT Venilton

Acknowledgement

We would particularly like to thank our supervisor Mr Venilton Reinert for his important guidelines and motivation when our subject seemed to reach a dead-end.
We also address a special thank to the respondents of the companies that accepted to help us in our investigation. The information you provided was the key to complete this dissertation. François De Craecker and Loïc De Wulf

i

“Take care of the Earth and she will take care of you…”
- Unknown Author

ii

Table of Contents
1. Background ..................................................................................................................... 1
2. Problem ........................................................................................................................... 7
3. Purpose ........................................................................................................................... 8
4. Limitations....................................................................................................................... 9
5. Methodology................................................................................................................. 10
5.1. Type of method ...................................................................................................... 10
5.2. Type of research .................................................................................................... 11
5.3. Research framing

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