Grg Rubber Case Study Analysis
Table of Contents INTRODUCTION 2 SECTION 1: COMPANY ANALYSIS 3 SECTION 2: CUSTOMER ANALYSIS 5 SECTION 3: FINDINGS & RECOMMENDATIONS 6 CONCLUSION 7 REFRENCES 8
APPENDIX
APPENDIX 1: GRG MODES OF OPERATION APPENDIX 2: COMPONENTS OF GRG'S BUSINESS MODEL APPENDIX 3: CUSTOMER SEGMENTATION
APPENDIX 4: FINDINGS AND RECOMMENDATIONS
INTRODUCTION
A subsidiary company of Malaysia based, Petra Group, a copmany dedicated to offering solutions to social and environmental problems (Francesch-Huidobro & Woo, 2009), Green Rubber Global (GRG) was established around the invention of an environmentally friendly reactant and process to recycle rubber (refer to appendix 1). DeLink, the reactant, can be used to break down vulcanized rubber and return it to a workable state able to be reused as an alternative to virgin or synthetic rubber.
Branded as Green Rubber, GRG’s product has wider applications than other rubber recycling products. Rising prices and shortages of natural rubber, global environmental movements, an abundance of waste rubber to be recycled and various government policies (European College Polymer College, 2003) (Eurpoean Union, 2005) aimed at ‘green’ recycling of rubber products, highlight some of the advantages GRG holds.
Moving into the future, issues to be addressed include; sharper focusing of strategy apropos of the company’s mission, past failure of Green Rubber and its effect on their product’s reputation, diluted significance of ‘green’ branded products, and the use of alternate rubber recycling methods.
SECTION 1: COMPANY ANALYSIS
Refering to appendix 2 to asses the components of GRG’s business model (Hamel, 2000); GRG’s main objectives are to revolutionise the recycling of rubber, achieve status as the world standard name for rubber recycling and develop new rubber products.
With a laboratory in Malaysia allowing for continual R&D, technological innovation in chemical and manufacturing processes is a core competency
APPENDIX
APPENDIX 1: GRG MODES OF OPERATION APPENDIX 2: COMPONENTS OF GRG'S BUSINESS MODEL APPENDIX 3: CUSTOMER SEGMENTATION
APPENDIX 4: FINDINGS AND RECOMMENDATIONS
INTRODUCTION
A subsidiary company of Malaysia based, Petra Group, a copmany dedicated to offering solutions to social and environmental problems (Francesch-Huidobro & Woo, 2009), Green Rubber Global (GRG) was established around the invention of an environmentally friendly reactant and process to recycle rubber (refer to appendix 1). DeLink, the reactant, can be used to break down vulcanized rubber and return it to a workable state able to be reused as an alternative to virgin or synthetic rubber.
Branded as Green Rubber, GRG’s product has wider applications than other rubber recycling products. Rising prices and shortages of natural rubber, global environmental movements, an abundance of waste rubber to be recycled and various government policies (European College Polymer College, 2003) (Eurpoean Union, 2005) aimed at ‘green’ recycling of rubber products, highlight some of the advantages GRG holds.
Moving into the future, issues to be addressed include; sharper focusing of strategy apropos of the company’s mission, past failure of Green Rubber and its effect on their product’s reputation, diluted significance of ‘green’ branded products, and the use of alternate rubber recycling methods.
SECTION 1: COMPANY ANALYSIS
Refering to appendix 2 to asses the components of GRG’s business model (Hamel, 2000); GRG’s main objectives are to revolutionise the recycling of rubber, achieve status as the world standard name for rubber recycling and develop new rubber products.
With a laboratory in Malaysia allowing for continual R&D, technological innovation in chemical and manufacturing processes is a core competency