Grill Executive Summary

The Grill
Business Plan

Prepared by:

Business Idea 4
What will the business do? 4
Who will pay the business to do it? 4
Why will they pay the business to do it? 4
Market Research 5
Target Market 5
Customer Segments 5
Industry Analysis 5
Customer Characteristics 6
Competition 7
SWOT Analysis 7
Operations 8
Business Ownership Structure 8
Scheduling and Human Resources 8
Location and Transportation 9
Furnishings, Equipment and Services 10
Product and Service Direct Costs 11
Marketing 13
Four ‘P’ Analysis 13
Financial Forecast 15
Sales Plan 15
Start-up Financing 15
12-Month Financial Forecast 15
Risk 17
Commercial Risk 17
Property and Liability Risk 17
Action Plan 18

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Executive Summary

* The name of my grill is “the
Rate the likelihood and impact of each risk, and outline a plan to mitigate that risk by taking preventative action and/or corrective action if the event does occur. Discuss any general practices to protect against commercial risk. Will a portion of the profits be set aside as protection against a future revenue shortfall?

Commercial Risk | Likelihood Low/Med./High | Impact Low/Med./High | Mitigation Plan | | | | | | | | | Property and Liability Risk
Using the table below, list the casualty risks to the business. Rate the likelihood and impact of each risk, and outline a plan to mitigate this risk by taking preventative action and/or corrective action in the event that it does occur. Discuss practices to ensure a safe workplace, safe products and safe services. Will liability insurance be purchased? Has it been added to your costs?

Property and Liability Risk | Likelihood Low/Med./High | Impact Low/Med./High | Mitigation Plan | | | | | | | | |

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Action Plan
Short