In the 1960s, sophisticated quantitative research methods became dominant over qualitative styles of research with a focus on logic verification (Hallberg, 2006, p.142). Human qualitative experiences were reduced to restricted and measurable variables with researchers relying on what they assumed to be truth, neutrality and scientific logic. Qualitative methods were viewed as useful only in preliminary studies and pilot tests before the quantitative ‘real’ studies began, with qualitative research being looked down upon as unreliable and unsystematic (Hallberg, 2006, p.142). At the forefront of the timely qualitative revolution were Barney Glaser and Anselm Strauss with their breakthrough systematic qualitative methodology, grounded theory (Hallberg, 2006, p.142). Glaser and Strauss argued, “qualitative research is a field of inquiry in it’s own right, not merely useful for pre-studies to ‘real’ statistically based methods of inquiry” (Hallberg, 2006, p.142). Glaser and Strauss represented two dominant traditions of sociology.
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