Group Assignment
BUSINESS ENVIRONMENT ETHICS AND SOCIETY
Group Assignment (2014-15)
TOPIC: 759 STORE
Class: BA124020
Group Members: Chan Tsz Yi Chan Ching Man Chan Shuk Ching Cheung Wai Hong Ip Ho Sang
BUSINESS ENVIRONMENT ETHICS AND SOCIETY
CONTENT
Introduction……………………………………………………….p.2
Background……………………………………………………….p.3
Six-Macro Environment Factors
Political………………………………………………………………………….p.4-5
Economic……………………………………………………………………….p.6
Social……………………………………………………………………………..p.7
Technological………………………………………………………………...p.8
Environment………………………………………………………………….p.9
Legal………………………………………………………………………………p.10
Conclusion……………………………………………………….p.11
Bibliography…………………………………………………….p.12
Introduction
In this assignment, we will use the six macro-environment factors: Political、Economic、Social、Technology、Environment and Legal（PESTEL）to analyze the 759 Store.
PESTEL will be used to analyze 759 Store how to impact the Hong Kong citizen life and relevant industries. Furthermore, we hope we could know more about 759 Store business through analyzing 759 Store's PESTEL.
First, we will introduce the background of 759 Store. And then, we will analyze PESTEL factors one by one.
Background
759 STORE is chain of food Specialized stores in Hong Kong. Their main strategy is to use reasonable prices to sales snacks、non-staple foods and beverage which is directly Import from Japan and elsewhere.
The company name 759 is came from the HKEx stock code of its mother company "CEC INTERNATIONAL HOLDINGS LIMITED" that listed on the Main Board of HK Stock Exchange since 1999. In Chinese, 759 Store called “759阿信屋” .Also, “阿信屋” is from Japanese TV drama-- “Oshin”. The story of the drama is about a Japanese lady named "Oshin" who overcame a lot of hardship during her whole life. At the same time, 759 Store hopes to provide good services to Hong Kong local residents like Oshin.
The picture shows the founder -
Group Assignment (2014-15)
TOPIC: 759 STORE
Class: BA124020
Group Members: Chan Tsz Yi Chan Ching Man Chan Shuk Ching Cheung Wai Hong Ip Ho Sang
BUSINESS ENVIRONMENT ETHICS AND SOCIETY
CONTENT
Introduction……………………………………………………….p.2
Background……………………………………………………….p.3
Six-Macro Environment Factors
Political………………………………………………………………………….p.4-5
Economic……………………………………………………………………….p.6
Social……………………………………………………………………………..p.7
Technological………………………………………………………………...p.8
Environment………………………………………………………………….p.9
Legal………………………………………………………………………………p.10
Conclusion……………………………………………………….p.11
Bibliography…………………………………………………….p.12
Introduction
In this assignment, we will use the six macro-environment factors: Political、Economic、Social、Technology、Environment and Legal（PESTEL）to analyze the 759 Store.
PESTEL will be used to analyze 759 Store how to impact the Hong Kong citizen life and relevant industries. Furthermore, we hope we could know more about 759 Store business through analyzing 759 Store's PESTEL.
First, we will introduce the background of 759 Store. And then, we will analyze PESTEL factors one by one.
Background
759 STORE is chain of food Specialized stores in Hong Kong. Their main strategy is to use reasonable prices to sales snacks、non-staple foods and beverage which is directly Import from Japan and elsewhere.
The company name 759 is came from the HKEx stock code of its mother company "CEC INTERNATIONAL HOLDINGS LIMITED" that listed on the Main Board of HK Stock Exchange since 1999. In Chinese, 759 Store called “759阿信屋” .Also, “阿信屋” is from Japanese TV drama-- “Oshin”. The story of the drama is about a Japanese lady named "Oshin" who overcame a lot of hardship during her whole life. At the same time, 759 Store hopes to provide good services to Hong Kong local residents like Oshin.
The picture shows the founder -