Growth of Sony in Malaysia
SONY EMCS
Supply Chain Management
Group Members: Name | Metric No. | | | | | Loh Choong Young | 809366 | | |
SONY
The growth of Sony in Malaysia has been leaps and bounds over the past 30 years. From being merely a sales company, Sony now expanded their business horizon to marketing, manufacturing, engineering as well as entertainment industry in movie and music distribution. Aiming to be the No. 1 Preferred Brand in Malaysia, Sony (Malaysia) SdnBhd established on 21st January 1998 from Setron Electronics (Malaysia) SdnBhd which was established far way back in 30 October 1973. Sony currently has 2 direct stores known as Sony Store which are located at Suria KLCC, Kuala Lumpur and The Curve, Selangor. The Sony Store offers a closer communication channel with customers through its innovative products, solutions and services. (Sony Malaysia, 2013).
SONY EMCS (Malaysia) SdnBhd
The company for this case study was established in 1988. The company now situated in Prai, Penang, and specialized in manufacturing Audio Products. The company is a key manufacturing plant in South-East Asia producing audio and hi-fi products to meet global demands. About 7000 peoples are currently working in this company. As an explorer, it opens up its own path of progress. Since its inception, very few have been able to match its track record for invention and innovation. The company was growth with the founder’s idea in 1988 of 'global localization ' in 1988. He said, "In this day and age, many companies are pursuing globalization, but instead, we should move ahead with a policy of global localization, meaning that we set down roots and truly become an integrated member of the local community."
Product Milestone
Figure 4 : Product Milestone of Sony Home Audio Products
The company focussed on producing Audio Products. The first type G tape recorder was invented in 1950, followed by H-1, the first consumer use tape recorder. The product milestone of these Audio
Supply Chain Management
Group Members: Name | Metric No. | | | | | Loh Choong Young | 809366 | | |
SONY
The growth of Sony in Malaysia has been leaps and bounds over the past 30 years. From being merely a sales company, Sony now expanded their business horizon to marketing, manufacturing, engineering as well as entertainment industry in movie and music distribution. Aiming to be the No. 1 Preferred Brand in Malaysia, Sony (Malaysia) SdnBhd established on 21st January 1998 from Setron Electronics (Malaysia) SdnBhd which was established far way back in 30 October 1973. Sony currently has 2 direct stores known as Sony Store which are located at Suria KLCC, Kuala Lumpur and The Curve, Selangor. The Sony Store offers a closer communication channel with customers through its innovative products, solutions and services. (Sony Malaysia, 2013).
SONY EMCS (Malaysia) SdnBhd
The company for this case study was established in 1988. The company now situated in Prai, Penang, and specialized in manufacturing Audio Products. The company is a key manufacturing plant in South-East Asia producing audio and hi-fi products to meet global demands. About 7000 peoples are currently working in this company. As an explorer, it opens up its own path of progress. Since its inception, very few have been able to match its track record for invention and innovation. The company was growth with the founder’s idea in 1988 of 'global localization ' in 1988. He said, "In this day and age, many companies are pursuing globalization, but instead, we should move ahead with a policy of global localization, meaning that we set down roots and truly become an integrated member of the local community."
Product Milestone
Figure 4 : Product Milestone of Sony Home Audio Products
The company focussed on producing Audio Products. The first type G tape recorder was invented in 1950, followed by H-1, the first consumer use tape recorder. The product milestone of these Audio
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