Growth Strategy
GrTeaching Note to the Case
The Growth Dilemma – A case on Infoedge India Limited
by Deepak Pandit, EFPM 2008
EFPM Student
Mobile: 91 9811311032
Email: efpm08deepak_p@mdi.ac.in
Case Supervisor : Prof Amit Kapoor
Case Facilitator: Dr Geeta Bajaj
Relevance
•
•
An understanding of the perspective of Top Mgmt at Info Edge Limited regarding the economic slowdown
– By understanding the macro economic environment and its impact on performance of Infoedge Limited
– By understanding the past activities undertaken by the company and its growth patterns
Examining the Strategy Formulation variables faced by the company
– By identifying, developing and implementing a strategy to counter the economic slowdown
Target Audience
•
•
•
Postgraduate Management Students with substantial work experience
Business Executives under going MDP in General Management /
Business Policy
Participants of Advance Courses on Strategy Formulation and
Implementation
Key Words
Strategy, Growth, Slowdown, Internet , Verticals
Functional Area
Strategic Management, Business Policy & Corporate Strategy
Teaching Objectives
•
•
•
Understanding the importance of Environmental Scanning for planning
Corporate Strategy
Understanding of the phenomenon of “Growth Imperative” faced by firms in Technology sectors
Appreciation of issues in formulation and implementation of Corporate
Strategy in response to economic slowdown
Case Summary
•
The case provides data about the following aspects:
1. Infoedge Ltd (Company reported & Primary Data)
– History , Growth rates, Verticals , Financials
– Culture, Manpower, Strategic Investments
2. Internet Usage in India (Specialized Consulting Reports)
– Internet penetration , Rural Vs Urban users, Usage pattern, Growth
Rates, Popular Content
3. Economic Outlook (Public Domain)
– GDP Growth, Sectoral performance , Impact on IT , Job Losses
4. Industry & Competition ( Third Party Data)
– Third party
The Growth Dilemma – A case on Infoedge India Limited
by Deepak Pandit, EFPM 2008
EFPM Student
Mobile: 91 9811311032
Email: efpm08deepak_p@mdi.ac.in
Case Supervisor : Prof Amit Kapoor
Case Facilitator: Dr Geeta Bajaj
Relevance
•
•
An understanding of the perspective of Top Mgmt at Info Edge Limited regarding the economic slowdown
– By understanding the macro economic environment and its impact on performance of Infoedge Limited
– By understanding the past activities undertaken by the company and its growth patterns
Examining the Strategy Formulation variables faced by the company
– By identifying, developing and implementing a strategy to counter the economic slowdown
Target Audience
•
•
•
Postgraduate Management Students with substantial work experience
Business Executives under going MDP in General Management /
Business Policy
Participants of Advance Courses on Strategy Formulation and
Implementation
Key Words
Strategy, Growth, Slowdown, Internet , Verticals
Functional Area
Strategic Management, Business Policy & Corporate Strategy
Teaching Objectives
•
•
•
Understanding the importance of Environmental Scanning for planning
Corporate Strategy
Understanding of the phenomenon of “Growth Imperative” faced by firms in Technology sectors
Appreciation of issues in formulation and implementation of Corporate
Strategy in response to economic slowdown
Case Summary
•
The case provides data about the following aspects:
1. Infoedge Ltd (Company reported & Primary Data)
– History , Growth rates, Verticals , Financials
– Culture, Manpower, Strategic Investments
2. Internet Usage in India (Specialized Consulting Reports)
– Internet penetration , Rural Vs Urban users, Usage pattern, Growth
Rates, Popular Content
3. Economic Outlook (Public Domain)
– GDP Growth, Sectoral performance , Impact on IT , Job Losses
4. Industry & Competition ( Third Party Data)
– Third party