Professor Bryan Gattozzi
GSW 1120
07 April, 2013
Mobile Advertising: The Future of Marketing
Mobile advertising can be seen as the practice by which an organization through its marketers, communicates with its consumers through any mobile device or network by placing advertisements for increasing awareness of their brands. The origin of mobile marketing started through SMS (Short Message Service), MMS (Multimedia Message Service). Now, because of the ever changing world and with the help of its new and improved technologies, many advancements have been made in the ways an organization interacts with is consumers. The way this works is simple. The company involved collects the phone numbers of the customers at the point of purchase and messages are sent to them when there is an upcoming sale in order to create awareness. Discount coupons are also sent through messages sometimes. …show more content…
Web. 7 Apr 2013. <http://www.phonemarketings.com/>
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