2010 - 2012
THE MARKETING MANAGEMENT PROGRAMME
BUSINESS ACADEMY AARHUS
Contents: Page:
1. Introduction 3
2. The Aim of the Final Exam Project 4
3. Formal Requirements to the Form, Content and Handing in of the Final Exam Project 6 3.1 Format and Content 6 3.2 Publication 6 3.3 Front page 6 3.4 Table of Contents 6 3.5 Source Reference 7 3.6 Handing in 7 3.7 Failure to Hand in/Handing in Late, Illness or Prevented from Handing in 7 3.7.1 Failure to Hand in/Handing in Late 7 3.7.2 Illness or Prevented from Handing in 8 3.8 Number of Copies to be Handed in 8 3.9 Further Requirements 8
4. Assessment of the Final Exam Project 8
5. Failed and Complaints Procedure 9
6. Registration for the Final Exam Project with Examination 9
7. Programme for the Final Exam Project: Activity Plan and Time Schedule 10
8. Examples of Different Types of Final Exam Project 11
Appendices:
Appendix 1: Final Exam Project, Oral Part
Appendix 2: Assessment Form/ Final Exam Project
Appendix 3: Comments on the Assessment Form
Final Exam Project
1. Introduction
As you will already know, you have to prepare your Final Exam Project during the second year. In this connection you need information regarding the aim of the Final Exam Project, requirements to contents and form, as well as supervision, etc. Therefore you need this Final Exam Project Guide.
As you may already have heard, in several cases a successful course of preparing the Final Exam Project has resulted in the student being employed by the company for which the project was prepared.
Also for this reason the Final Exam Project is the most important written assignment in the Marketing Management Programme.
The tutors are looking forward to a good and constructive Final Exam Project process.
Viby J, August 2012
2. The Aim of the Final Exam Project
In the curriculum it says that: