Gujarat Co-Operative Milk Marketing Federation: Industry Profile
GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD
SUMMER TRAINING REPORT
ON
THE TASTE OF INDIA
Prepared By
Darshan Makwana
Student of
Master of BusinessAdministration
Batch (2007 - 2009)
Roll No. -18
Submitted To
Saurashtra University
Rajkot
Guided By
Prof. Vijay Vyas
Institute
R.K. College of
Engineering and Technology
RAJKOT
1
GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD
PREFACE
AMUL is the pride not only of Gujarat but also of entire country. I have great pleasure in preparing this project of such organization. A person aspiring to enter in management profession must have practical knowledge of the subject.
The objective of industrial training is to develop practical knowledge in student as a supplement to the theoretical study of management in general as well as industrial. It provides foundation to students intending to pursue a career in this field.
The industrial training is the most exciting experience of the education.
Every person needs some changes from the routine education. For this training industry is selected by me and fetch information about different products of ‘AMUL ’, and its activities. But I concentrated more on taking information about Marketing for
AMUL Chocolates to promote AMUL Chocolates.
As I am student of management and the future Manager the training play vital role in my education. Because of the industrial training I have knowledge of industrial environment and I felt hat this would be the part of my life. I become conscious that I am the manager of future and I should also learn hoe to solve managerial problem and fulfill others requirement at the time.
I have tried my best to represent all relevant data and information relating to my project work. I hope this report will serve the purpose of the readers
Darshan Makwana
M.B.A
2
GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD
ACKNOWLEGEMENT
This is to acknowledge to something about those people who have
SUMMER TRAINING REPORT
ON
THE TASTE OF INDIA
Prepared By
Darshan Makwana
Student of
Master of BusinessAdministration
Batch (2007 - 2009)
Roll No. -18
Submitted To
Saurashtra University
Rajkot
Guided By
Prof. Vijay Vyas
Institute
R.K. College of
Engineering and Technology
RAJKOT
1
GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD
PREFACE
AMUL is the pride not only of Gujarat but also of entire country. I have great pleasure in preparing this project of such organization. A person aspiring to enter in management profession must have practical knowledge of the subject.
The objective of industrial training is to develop practical knowledge in student as a supplement to the theoretical study of management in general as well as industrial. It provides foundation to students intending to pursue a career in this field.
The industrial training is the most exciting experience of the education.
Every person needs some changes from the routine education. For this training industry is selected by me and fetch information about different products of ‘AMUL ’, and its activities. But I concentrated more on taking information about Marketing for
AMUL Chocolates to promote AMUL Chocolates.
As I am student of management and the future Manager the training play vital role in my education. Because of the industrial training I have knowledge of industrial environment and I felt hat this would be the part of my life. I become conscious that I am the manager of future and I should also learn hoe to solve managerial problem and fulfill others requirement at the time.
I have tried my best to represent all relevant data and information relating to my project work. I hope this report will serve the purpose of the readers
Darshan Makwana
M.B.A
2
GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD
ACKNOWLEGEMENT
This is to acknowledge to something about those people who have
References: Principles of Marketing -- Philip Kotler & Gary Armstrong, 2000. Marketing Management -- Philip Kotler, 2000. Product management—S.A.Chunawala, 1999.