Gun Control Advertisement: Guessed Which One

The gun control ad use many different visuals and text to appeal to the audience. The main things that stands out the most is the kids as well as what they’re holding. The audience who is visualizing the ad will never guess that a book can be banned in schools before something that can kill a human being. The highlighted text “Guessed Which One” is important because it has the audiences thinking and wondering, “how can a book be banned but not the assault weapons?” In the background, we see the American flag knowing that American is facing a crisis when it comes to gun control. By using both visual and logical appeal, the ad reaches the audiences such as parents and educators to affect their emotions about establishing laws for gun control.
A library can be viewed a safe haven for children to learn. A person may think to themselves who bans books from a library. With the white student holding a gun in a library it brings sadness to the audience in which they view the library as a place of misery and possibly dangerous. Viewing this ad today, many of U.S. will likely recall Sandy Hook and Columbine High School. It is an event that everyone will remember because innocent kids died from being in a place that they call safe and a place that supposed to be gun free. The ad appeal, to parents and the audience emotion by the use of innocent, harmless, and pure children. As I stated before, the children remind us of all the innocent kids who died from school shooting, which impact American lives severely. Parents do not want to see their children die from something that can be control better than what it is now. The creators of this ad, an organization called Moms Demand Action, want to show how a gun can have more of a place in school library than a book. It shocks the audience how a book, which can do no harm, can be banned beside a bullet who can have nobody’s name on it. “We keep ‘Little Red Riding Hood’ out of schools because of the bottle of wine in her basket. Why not assault weapons”. Innocent families are torn today because of the loss of their children due school shootings. This ad makes audience wonder what is the world
Having a library for the background is calling out the past and where most school shooting normally happen. As I stated before, how out of date the library is from today time bring the feeling of sorrow to the audience. What the backdrop also do is asking us to think about the future and what will happen if gun violence continue to grow. The American flag in the background is very symbolic because it represent how American is falling down slowly from gun control and how innocent people and children lives are being taken by a single bullet. What the flag also represent is the position of America laws and their take on things is not the correct way to go. Usually the American flag is straight or outside blowing in the breeze, but this flag is very different. This American flag show society how law makers have been giving up on American and making this country a better place to live in. Yes, society gives us the right to bear arms but why not make a law to do background checks on every individual. Why not have a safer gun control