This ad is directed to anyone with children or anyone who interacts with children. The advertisement uses colors to bring a more eerie tone to the picture with using a washed out filter leaving the pictures almost colorless and neutral. The children are not smiling, they maintain a straight look on their faces as they each hold a “dangerous” item and a assault rifle. Not only does the image raise awareness of how weak the gun regulations are but it also draws attention the double standard in America. If the United States government cares so much about children's health and it's willing to ban a book, candy and ball in order to protect them, they why are they letting a man with mental health issues buy a gun that can be used to kill innocent lives? The ad makes the viewer make a choice, and at first glance they are inclined to choose what seems to be the most harmless object. However with a closer look at the full picture, it gives you an explanation as to why a book,ball and chocolate egg is the correct
This ad is directed to anyone with children or anyone who interacts with children. The advertisement uses colors to bring a more eerie tone to the picture with using a washed out filter leaving the pictures almost colorless and neutral. The children are not smiling, they maintain a straight look on their faces as they each hold a “dangerous” item and a assault rifle. Not only does the image raise awareness of how weak the gun regulations are but it also draws attention the double standard in America. If the United States government cares so much about children's health and it's willing to ban a book, candy and ball in order to protect them, they why are they letting a man with mental health issues buy a gun that can be used to kill innocent lives? The ad makes the viewer make a choice, and at first glance they are inclined to choose what seems to be the most harmless object. However with a closer look at the full picture, it gives you an explanation as to why a book,ball and chocolate egg is the correct