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Gung-Ho Movie

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Gung-Ho Movie
Executive Summary

Gung-Ho was a comedy movie released by Parliament Pictures in 1986. The title of the movie is actually a Chinese expression for "work together". The main story portrayed the takeover of an American automobile plant by a Japanese automobile manufacture- Assan Motors Company. As the Japanese executives began to work with their American colleagues, its successful experience and advanced business concepts and ethics are brought to the United States.
In the meanwhile, the cross-cultural conflicts and misunderstandings also occurred because of the clash of different cultures, values, and work attitudes between Japanese executives and American executives and workers. However, at the end of the movie, the workers and management have compromised with the latter agreeing to partially ease up on their requirements while the workers agree to be more cooperative.
The movie is not only entertaining but also very educational on the multicultural business practices. In reality, this movie is used as an example of how to work with Americans workers and business executives by many multinational corporations such as Toyota.
In this project, we will examine this movie from a multicultural management point of view, and analysis the movie by applying the several theories of communication, culture and organizational behaviour.

Cross-Cultural Conflicts Applied to Theories

From the “Gung Ho” Movie, it is not hard to recognize that there are lots of differences in culture, value, and work attitude between Japanese and American. “Cultural is a way of life of a group of people.” (Francesco & Gold, 2005), it is vital for multinational corporations doing businesses worldwide. In particularly, we will mainly analyze the cross-cultural conflicts from culture and organizational behavior and communication aspects.

Hofstede’s Dimensions of Cultural Values

There are five categories in the Hofstede’s dimensions of cultural values. Each dimension is perfectly fit into the



Bibliography: Francesco, A. M., & Gold, B. A. (2005). International Organizational Behavior. New Jersey: Pearson Education Inc.

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