Prof. Santosh
Kumar Tewari
GUTENBERG INVENTED MECHANICAL
PRINTING PRESS and movable metal type in the 15th century. From Gutenberg to Internet is a journey from great to greater than greatest revolution; and all disciplines, including journalism and communication, have no options except to undergo a fast and revolutionary change. Nobody can stop it.
discipline devoted to Internet studies.(2) Website
With Gutenbergs invention, printing of books started and that opened up a new world of information for all people. Later, that led to the Renaissance,
Scientific Revolution and the Protestant
Reformation. Now the advent of www on
Internet has opened floodgates of information for all at a negligible cost with great speed through the click of a mouse.
underlies their actions and interactions. Internet has
Until the 1990s i.e. before the arrival of world wide web, the Internet was entirely text based. Then pictures were added to web pages. Now animation and moving images have become part of web pages.
In the West, Internet has gained wider acceptance as a relevant subject within media and communication schools.(1) There are attempts to create a separate
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history, which is an integral part of Internet story, has become a natural part of existing media history.(3)
There are researches on Internet culture studying norms, ideals, values and perspectives of people using
Internet. Researches have been conducted on what people do online, what they think about and what had dramatic effect on the way people communicate, conduct business and process information.
Now many people use web search even before they buy a product. Companies and manufacturers also put their products on the web to reach right customers.
Recently, when Tata Motors launched its Nano, the
Company, in order to target customers, set up groups on social
References: ‘Ergo to become online – only publication from August 1’, The Hindu, Chennai, 31 July, 2009, on August 3, 2006 http://www.j-lab.org/ themselves ‘More papers to follow Murdoch’ The Hindu, Chennai, August 9, 2009, Page 15 MacLuhan, Marshall (1964, second edition) very fast