Gerontius Ng
Russel Tan
Zhao XiaoFan
Chor Mar Lwin
Aung Aung
Executive summary
The main objective of this proposal is to identify and improve the existing business information system of the widely known movie cinema located in Singapore, Golden Village.
Our group would be taking up the role of business consultants which would help Golden Village improve and implementing new methods to give our client a competitive edge over their current competitors such as Shaw, Cathy etc... We would also identify any changes which would improve their efficiency of services they provide. (Customer Service, Ticket Checkout)
We have proposed the implementation of the QR Code System. This is a simple process of adding the QR code onto billboards, television advertisements; internet and movie catalogues where consumers could easily be able to check when do the movie start screening, movie times, cinema seats available to them and informing consumer when a specific movie is released. This would make booking a movie an ease. With this implemented, it would lessen the workload of the working staff and lower errors caused during work; hence provide better customer relations and attracting new customers.
Table of Contents
Executive summary 2
Transitional Letter4
Introduction5
Goals & Objectives6
Background7
History7
Company’s Mission & Vision7
Five Porter Analysis8
Competitive Advantages10
Value Chain Analysis 11
Support Processes12
Primary Business Processes13
Current Business Process14
Proposed Business Process15
The Essential Report16
Business Information Systems Design17
Five Components Framework18
Database Management System (DBMS)19
Benefits and Impact on the Organization20
Recommendation21
Conclusion21
Reference22
Journal23
Individual Report25
Gerontius Ng25
Russel Tan26
Zhao XiaoFan27
Aung Aung28 Chor Mar Lwin29
14 November 2012
Kurt Rieder
Chief of Executive
Golden Village Multiplex