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Gwen Stefani's Harajuk Case Study

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Gwen Stefani's Harajuk Case Study
Gwen Stefani's Harajuku line is going to the dogs - but in a good way! Stefani's clothing line isn't just limited to Harajuku girls. Petco recently announced that the company is partnering with Gwen Stefani's clothing line and is ready to dress puppies.

Thanks to Gwen Stefani, your dog can be a Harajuku Lover, too! Cute canines can get cuter with the latest collection. The collection features emoji bandanas, donut squeaky toys, and even fedora hats. This line will make your dog very fashion-forward.

Stefani said that she's had so much fun working on the Harajuku Lovers Pet Accessories Collection. "It's playful, modern and super kawaii. I couldn't be happier with how well it turned out" Stefani said in a statement.

But this pet fashion is not limited to clothes alone. Petco's grooming salons will be offering a Harajuku Lovers Spa Package. The package includes custom shampoo and conditioner, fashion "pawlish", and other fashionable pet accessories from the Stefani line.
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The company also holds adoptions for fish, small birds, reptiles, hamsters, mice and guinea pigs. They have branches nationwide.

Promoting their new line - Petco's Twitter account announced online: "Give your dog some wicked style with our upcoming #HarajukuLovers collection by @GwenStefani.

Gwen Stefani is also known for styling and designing a fragrance line called Harajuku Lovers Pop Electric Fragances, and Harajuku Lover's Children's Collection. She initially started her fashion venture in 2003 when she debuted her clothing line L.A.M.B. and then expanded her collection with the 2005 Harajuku Lovers line. Stefani performs and makes public appearances with her Harajuku back-up dancers.

The Stefani-designed collection will be ready for sale between $5 and $20 in retail stores and online now, Hollywood Reporter

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