Haier's Culture
Haier’s corporate culture
Haier is not only a brand of greatest value in China, but also the forth manufacturer who produce white household electric appliances around the world. Haier from a small business who was at the verge of bankruptcy, grows into a prestigious business group whose products are sold across the world and employees from around the world. What made Haier break the situation and create much mpressve performance? What caused the thirty thousands employees of Haier who came from different regions or different ethnic groups work selfless? Of course, it is a dynamic and innovative Haier’s corporate culture which provides Haier human miracle power. In Haier，a slogan can be seen everywhere impressive: "response rapidly, act immediately ", which is a style of work that every employee must have. Haier's employees say that the eight Chinese characters not only reflects the concept of Haier's market and service, but also concentrates the power of Haier's corporate culture. Haier is serious about "the concept of revolution", which permeated every aspect of Haier and was rich condensed into many philosophical concepts. Such as "Only the off-season thinking, no the off-season market "," light the east and then re-light the West "," Slope sphere theory "," having the market first, building the factory then "and so on . Although these ideas are mostly from Haier’s CEO, Zhang Ruimin, no doubt they have produced a strong response in the spiritual world of the staff. Since it was established, Haier put the corporate culture banner hoisted on high. Yang Mianmian, president of Haier Group, said the staff of Haier needs corporate culture, which not only always gives employees new ideas, but also stimulates their endless creativity. If you read "Haier's corporate culture handbook" which is filled with connotation of times and owned by each Haier’s employee, you can savor the affection and harmony of Oriental culture, and also you can feel the advanced
Haier is not only a brand of greatest value in China, but also the forth manufacturer who produce white household electric appliances around the world. Haier from a small business who was at the verge of bankruptcy, grows into a prestigious business group whose products are sold across the world and employees from around the world. What made Haier break the situation and create much mpressve performance? What caused the thirty thousands employees of Haier who came from different regions or different ethnic groups work selfless? Of course, it is a dynamic and innovative Haier’s corporate culture which provides Haier human miracle power. In Haier，a slogan can be seen everywhere impressive: "response rapidly, act immediately ", which is a style of work that every employee must have. Haier's employees say that the eight Chinese characters not only reflects the concept of Haier's market and service, but also concentrates the power of Haier's corporate culture. Haier is serious about "the concept of revolution", which permeated every aspect of Haier and was rich condensed into many philosophical concepts. Such as "Only the off-season thinking, no the off-season market "," light the east and then re-light the West "," Slope sphere theory "," having the market first, building the factory then "and so on . Although these ideas are mostly from Haier’s CEO, Zhang Ruimin, no doubt they have produced a strong response in the spiritual world of the staff. Since it was established, Haier put the corporate culture banner hoisted on high. Yang Mianmian, president of Haier Group, said the staff of Haier needs corporate culture, which not only always gives employees new ideas, but also stimulates their endless creativity. If you read "Haier's corporate culture handbook" which is filled with connotation of times and owned by each Haier’s employee, you can savor the affection and harmony of Oriental culture, and also you can feel the advanced