Haier
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CEO Profile
ZhangRuiMin, shandong laizhou person, senior economist, the China science and technology university, master of business administration of haier group, secretary of the party committee,Board chairman, chief executive officer. ZhangRuiMin is haier group founder, 16, 17,18 th CPC central committee alternate committee member.
Zhang Ruimin, native place: Laizhou, Shandong, senior economist, MBA from the University of Science and Technology of China, working now as Secretary of the Party Committee of the Haier Group, Chairman of the Board of Directors and CEO. Zhang Ruimin is the founder of the Haier Group and alternative member of the 16th , 17th and 18th Central Committees of the Communist Party of China
In 1984, Zhang Ruimin took the post of Director of Qingdao Refrigerator Factory – predecessor of Haier, thus starting the prologue of Haier’s entrepreneurship. Through 26 years of development, with his innovative entrepreneurial spirit and advanced strategic decision-making in conformity with the trend of the times, he has turned a small collectively-owned factory with a 1.47m Yuan loss into a global enterprise with global turnover of 135.7b Yuan (2010). According to statistics from Euromonitor, Haier has been the first brand of Major Appliances in the world for two consecutive years. In addition, Haier ranks first in the list of top valuable brands in China for 9 successive years.
The guiding concept of brand strategy established by Zhang Ruimin runs through the whole process of development of Haier. At each different stage of development, Haier has grasped the opportunity of the times for strategic innovation. In the 80’s
CEO Profile
ZhangRuiMin, shandong laizhou person, senior economist, the China science and technology university, master of business administration of haier group, secretary of the party committee,Board chairman, chief executive officer. ZhangRuiMin is haier group founder, 16, 17,18 th CPC central committee alternate committee member.
Zhang Ruimin, native place: Laizhou, Shandong, senior economist, MBA from the University of Science and Technology of China, working now as Secretary of the Party Committee of the Haier Group, Chairman of the Board of Directors and CEO. Zhang Ruimin is the founder of the Haier Group and alternative member of the 16th , 17th and 18th Central Committees of the Communist Party of China
In 1984, Zhang Ruimin took the post of Director of Qingdao Refrigerator Factory – predecessor of Haier, thus starting the prologue of Haier’s entrepreneurship. Through 26 years of development, with his innovative entrepreneurial spirit and advanced strategic decision-making in conformity with the trend of the times, he has turned a small collectively-owned factory with a 1.47m Yuan loss into a global enterprise with global turnover of 135.7b Yuan (2010). According to statistics from Euromonitor, Haier has been the first brand of Major Appliances in the world for two consecutive years. In addition, Haier ranks first in the list of top valuable brands in China for 9 successive years.
The guiding concept of brand strategy established by Zhang Ruimin runs through the whole process of development of Haier. At each different stage of development, Haier has grasped the opportunity of the times for strategic innovation. In the 80’s