Hair Oil Marketing
Marketing PROPOSAL
Prepared for: MUSK Hair Oil
Prepared by: Kunal Delwadia
Date: 24th September 2013
MUSK Hair Oil
Oil of pride
Hair oil is a hair care product specifically intended to keep the moisture balance of the hair, as moisture is lost due to strong shampoos and harsh chemicals in water. It can also be considered as conditioner to make the hair soft and pliable. Hair oil can come from natural products such as coconut oil, fruit extracts, milk, lemon oil, rosemary oil and others. Modern hair oils contain fragrances from different natural sources of plants.
Musk Hair oil is available with rich coconut and almond mixture of hair oil products with soothing male and famine cent.
Indian Market in Hair Oil Industry:
Market Trend:
Light Hair Oil Break Up:
Packaging:
5 C ‘s Of Marketing
1. The study of the 5 Cs of marketing arises is called situation Analysis.
2. Situation analysis is study of the current market or industry in which company wants to launch a new market.
3. In order to launch a new product, a company first needs to study market condition.
4. The conditions are about the number of competitors and their market share, the cost of producing the product, the profit ration etc.
5. So a quick SWOT analysis will reveal where does the company stand in the market and what strategy it should adopt in order to grab a MUSK’s share in the market. The Five C’s are
1. Customer Needs
2. Company Skills
3. Competitors
4. Collaborators
5. Climate or context
Customer Needs/ Company Skills/ Competitors through SWOT Analysis:
Musk
Parent Company
Red Cherry Multi Commodity Pvt Ltd
Category
Personal Care brands - Hair care
Sector
FMCG
Tagline/ Slogan
“Oil of Pride”
USP
New Product Launch of hair oil brand in India
STP
Segment
Hair oil segment with natural ingredients (Coconut and Almond)
Target Group
Youth and middle aged and Old men and women in
Prepared for: MUSK Hair Oil
Prepared by: Kunal Delwadia
Date: 24th September 2013
MUSK Hair Oil
Oil of pride
Hair oil is a hair care product specifically intended to keep the moisture balance of the hair, as moisture is lost due to strong shampoos and harsh chemicals in water. It can also be considered as conditioner to make the hair soft and pliable. Hair oil can come from natural products such as coconut oil, fruit extracts, milk, lemon oil, rosemary oil and others. Modern hair oils contain fragrances from different natural sources of plants.
Musk Hair oil is available with rich coconut and almond mixture of hair oil products with soothing male and famine cent.
Indian Market in Hair Oil Industry:
Market Trend:
Light Hair Oil Break Up:
Packaging:
5 C ‘s Of Marketing
1. The study of the 5 Cs of marketing arises is called situation Analysis.
2. Situation analysis is study of the current market or industry in which company wants to launch a new market.
3. In order to launch a new product, a company first needs to study market condition.
4. The conditions are about the number of competitors and their market share, the cost of producing the product, the profit ration etc.
5. So a quick SWOT analysis will reveal where does the company stand in the market and what strategy it should adopt in order to grab a MUSK’s share in the market. The Five C’s are
1. Customer Needs
2. Company Skills
3. Competitors
4. Collaborators
5. Climate or context
Customer Needs/ Company Skills/ Competitors through SWOT Analysis:
Musk
Parent Company
Red Cherry Multi Commodity Pvt Ltd
Category
Personal Care brands - Hair care
Sector
FMCG
Tagline/ Slogan
“Oil of Pride”
USP
New Product Launch of hair oil brand in India
STP
Segment
Hair oil segment with natural ingredients (Coconut and Almond)
Target Group
Youth and middle aged and Old men and women in