Hals Woodworking
Hal 's Woodworking
1.) SWOT analysis
Strengths: a.) Can sell directly to a specialized market b.) Experienced help is available c.) Sales staff is ready to produce information to specialized audience.
Weaknesses: a.) In a business with large, corporate competition b.) Marketing to a smaller population. c.) May not have the buying power of larger chain stores.
Opportunities: a.) To create an online business with a personal, specialized touch. b.) May make specialized market customers feel grateful for specialized products/training/services which could generate customer loyalty and referrals. c.) Reach more customers across the world.
Threats: a.) Bigger chains may decide to start specialized online services as well. b.) Being undersold. c.) Generating interest by other companies causing more competition. d.) Suppliers marketing to customer directly.
2.) Hal 's Hardware has been around for more than 30 years and has offered fair prices with excellent service. In the many years, Hal 's has gone from a small hardware store to a local gathering place where customers can
1.) SWOT analysis
Strengths: a.) Can sell directly to a specialized market b.) Experienced help is available c.) Sales staff is ready to produce information to specialized audience.
Weaknesses: a.) In a business with large, corporate competition b.) Marketing to a smaller population. c.) May not have the buying power of larger chain stores.
Opportunities: a.) To create an online business with a personal, specialized touch. b.) May make specialized market customers feel grateful for specialized products/training/services which could generate customer loyalty and referrals. c.) Reach more customers across the world.
Threats: a.) Bigger chains may decide to start specialized online services as well. b.) Being undersold. c.) Generating interest by other companies causing more competition. d.) Suppliers marketing to customer directly.
2.) Hal 's Hardware has been around for more than 30 years and has offered fair prices with excellent service. In the many years, Hal 's has gone from a small hardware store to a local gathering place where customers can
References: Brandon, John. October 3, 2011. How Small Tech Companies Can Protect Big Ideas. Retrieved from http://www.popularmechanics.com/technology/gadgets/news/how-small-tech-companies-can-protect-big-ideas Belicove, Mikal. July 24, 2012. How to Compete with the Big Chains? Think Locally. Retrieved from http://www.entrepreneur.com/blog/224068#ixzz2XhdnvtpG